One of Germany's biggest mineral water providers, Hassia Mineralquellen, has chosen Rexam's innovative FUSION bottle for the launch of its newly developed beautywater Q10.

Beautywater Q10 is a refreshing beauty drink containing vitamin E and a hint of grapefruit, which helps to make the consumer beautiful on the inside and their skin to look better on the outside. The resealable 25cl aluminium bottles perfectly support the image of the new beauty drink whilst protecting the contents from the damaging effects of both light and oxygen.

Commenting on the decision to package the new beauty drink in FUSION bottles, Ullrich Schweitzer, CEO of Marketing at Hassia-Group stated; "Rexam's FUSION bottles are the best possible packaging for beautywater Q10. The beautiful feminine shape and size of the bottle fits perfectly with the concept and positioning of beautywater Q10. The resealable closure of the bottles is also of paramount importance to us as well as the bottle's ability to protect the light-sensitive coenzyme Q10 in the best possible way."

Welf Jung, Business Development Director, at Rexam Beverage Can Europe commented, "The FUSION bottles look great and really enhance the drinking experience for beatywater Q10 consumers.  It has been great working with Hassia and helping to bring beautywater Q10 to market with a packaging option that will really help it stand out from the crowd - the bottles look beautiful, and so will the consumer after enjoying the chilled drink inside."

Rexam's FUSION bottles are 100% aluminium and combine the shape of a bottle with all the advantages of the beverage can. The FUSION bottle adds exceptional value to any premium products, with bottle size, graphics and lacquers being tailored to the requirements of individual brands, helping them to really stand out from the crowd. FUSION is available in either ROPP reclosable or crown closure options. As well as being light weight and unbreakable, the FUSION bottle is 100% recyclable and infinitely so with no loss of quality.