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About Colour Cosmetics
The term "Colour Cosmetics" refers to a broad range of products encompassing exactly what the name would imply. They are, by and large, products that provide a colourful, temporary, and decorative enhancement to specific areas of the body, distinct from other cosmetic products linked to hair (styling gels, dyes, depilatory treatments), skin (moisturisers, anti-ageing sera, cosmeceuticals), or body odour (perfumes, colognes, deodorants). The temporary nature of Colour Cosmetics also clearly separates them from permanent forms of body modification such as tattoos, piercings, or cosmetic surgery. In general, we use the term to refer to those cosmetic products that clearly fall under the category of "make-up", including (but not limited to) lipstick, nail polish, foundation, mascara, eye-liner, lip-liner, blush, lip-gloss, eye-shadow, and facial powder.
The packaging of Colour Cosmetic products ranges from simple containers to elaborate solutions that boast an array of technical mechanisms or supplementary accoutrements designed to facilitate application. For example, a hair-styling gel normally comes in a tube or bottle where the consumer simply squeezes the product into one hand and applies it. With Colour Cosmetics, often used outside the home, application can be more challenging. What good is blush without a pad and a portable mirror? How does one apply mascara without a specially-designed brush? How does one use worn-down lipstick without some sort of mechanism to bring the product to the top? These are just some examples of the challenges that Colour Cosmetic packaging has to surmount. Not only does the packaging have to be attractive, protective, and functional, it also has to take into account a variety of locations and situations where it will be used, and include the appropriate applicators, dispensing solutions and accessories.
Moving from 2010 into 2011, we can see that women, ranging from teenagers to grandmothers, continue to express themselves using the plethora of colour cosmetic products on the market. A lot of them are now being targeted to mums on the go - let's face it, they tend to have higher limits on their credit cards than their daughters. Not surprisingly, and thanks to the cyclical nature of fashion, the radical 80s look is back in fashion and vivid, striking punk colours are mainstream with young consumers. For the crowd that already lived that particular decade, sophisticated, smoky eyes and radical fluorescence are more the norm.
The packaging for Colour Cosmetics is a highly innovative space with hundreds of new designs hitting the shelves each week. The recent Cosmoprof Asia (Hong Kong) show was buzzing with all the latest shapes and styles – if it can be dreamt up, it can be made! Several new items have hit the market of late, like lipsticks with mirrors, easy-open compacts, brushes with LED lights for night-time application, compacts that grind hard powder into fine dust, lipstick tubes that accept replacement cartridges, and (because everyone is concerned with the environment, sustainability guidelines, and keeping down CO2 figures) a lot of products that are being made in lightweight/natural materials for the eco-sensitive lady.
We're keen to see what sort of packaging lies on the horizon, as it seems that 2011 will prove to be an interesting year thanks in part to the ever-innovative Colour Cosmetics space.