Household and Cleaning Packaging News
Packaging Innovations London 2011 is set to play host to an array of award-winning packaging suppliers this autumn.
Packaging Innovations London 2011, organised by trade show specialists, easyFairs UK & Ireland, has attracted a group of elite exhibitors. It will be the place to be for any brand manager, designer, creative and forward thinker looking for the very latest in Packaging Innovations, as the world's very best descend on the country's capital to launch their latest products and services.
Opening its doors on 6 & 7 October 2011 at the Business Design Centre in Islington, Packaging Innovations London 2011 will be divided into five main areas – the Design Village, Luxury Packaging, Print for Packaging, Contract Pack, and EcoPack. With over 150 top companies from across the globe already confirmed to exhibit, it is set to be a huge success and promises to be a real highlight for both London and the packaging industry.
Award-winning exhibitors
One of the companies displaying its latest Packaging Innovations at the show will be Miller Graphics Corniche. The company is still celebrating after packaging produced using its revolutionary LiNX technology picked up a Gold award at the prestigious 2011 EFIA (European Flexographic Industry Association) Gala Print Awards recently. The win consolidates Miller Graphics Corniche's position as one of the most innovative reprographics and colour management companies in the UK.
LiNX is a ground-breaking technology that enables photographic quality print to be achieved through flexo processes. Leading brands such as Weetabix, Peters Foods, Gardman Horticulture, Whitby Seafoods and Cémoi Confectionery are already using LiNX to both increase quality and reduce cost.
David Ettie, Technical Sales Executive at Miller Graphics Corniche, explains: "As great a success as our development of LiNX has been, I would not want anyone to underestimate the effort put in by both ourselves and our industry partners. Together we have developed a wealth of knowledge in terms of origination, plate processing, anilox requirements and ink management."
Another award-winning company exhibiting at this year's Packaging Innovations London 2011 event is Windsor based agency, Touch Design. Touch Design has designed the identity, positioning, graphics and structural packaging for Bridgeheads' new cheese on the block, Chunky Cheese, which won 'Best Branded Packaging' at the recent International Cheese Awards, beating over 3,700 entrants from 26 countries around the world.
Guy Harrison, Touch Design's Chairman, says: "We set out to capitalise on the growth of the adult lunchbox market and on-the-go snacking. Most snacking cheeses currently on the market are aimed at children, or tend to be brand extensions of block cheeses rather than real snack cheeses."
The wrapper of each cheese can be ripped open so it can be eaten as a hand-held snack on the go, with high impact, bold colourways, in a gourmet bistro style, yet retain strong appetite appeal for its adult audience. The new packs begin to roll out from September and will be on show in October at the easyFairs event on the Touch Design stands.
Flying the green flag at Packaging Innovations London 2011 will be Innovia Films, global manufacturer of BOPP and cellulose films used in the packaging and labels industries, which was recently honoured with an Environmental Leadership Award at the 2011 Chemical Industry Association (CIA) Awards.
Wayne Horsley, Environmental Manager at Innovia's Wigton site, comments: "It was an honour for Innovia Films to receive this prestigious award. This is an acknowledgement and celebration of the hard work by all colleagues on our Wigton cellulose plant in recent years and demonstrates our ongoing commitment as a company to minimising our environmental impact."
Innovia Films will be exhibiting in the ECOPACK section of the show, and will be showcasing its latest developments in cellulose films, including NatureFlex™, a bio-film made from over 90 per cent renewable resources (wood pulp).
New product and service launches
Elsewhere at Packaging Innovations London 2011, Chesapeake Pharmaceutical and Healthcare Packaging, a global supplier of pharmaceutical packaging and related services, will be showcasing its new pack for GSK's Aquafresh White & Shine oral care product with a striking holographic print effect. This eye-catching effect, Glint™, helps create the impression of movement and adds a 3D quality to the pack.
John Moore, Key Account Manager at Chesapeake, explains: "Glint™ provides an eye-catching effect that helps to emphasise the product's qualities. Glint™ helps to differentiate the product and provides a pearlescent finish that has to be seen to be believed. It adds a real feeling of movement, which helps ensure a product gets noticed on the supermarket's shelf."
Market-leading hot melt adhesives manufacturer, Beardow Adams, is set to showcase its ground-breaking new BAMFutura 51 adhesive at Packaging Innovations London 2011. The company's new BAMFutura 51 adhesive combines unrivalled versatility with outstanding performance.
Nick Beardow, Sales and Marketing Director at Beardow Adams, explains: "BAMFutura 51 is unlike any other packaging adhesive currently available. First, it has been developed to bond strongly to a wide range of packaging materials from PP, PET and varnish coated board to metallised polyester. Where manufacturers may have previously used several different adhesives, they can therefore now replace these with BAMFutura 51, freeing up storage space whilst saving time and money."
Experts from Beardow Adams will be on hand to discuss BAMFutura 51 and the company's other hot melt adhesives that are perfect for a wide range of packaging applications.
Show exhibitor MMR Research Worldwide has bolstered its packaging research credentials to clients in the food, drink, personal care and household goods sectors with the hiring of one of the industry's leading packaging research experts, Stergios Bititsios.
Bititsios has worked with many leading FMCG brands and packaging innovators such as AirWick, Nurofen, Finish and Heinz.
"This is an exciting and natural strategic move for MMR Research Worldwide," says Mat Lintern, MMR's Managing Director. "MMR is respected for delivering consumer insight in a meaningful way to the heart of the R&D process for product and brand development, providing data that can be translated into actionable design guidelines. With Stergios on board, we can deepen that support by helping to create packaging that influences consumer choice and enhances the consumption experience."
The MMR team, along with Stergios Bititsios, will be on hand at the show to talk through their new packaging research service and discuss your needs.
If you are interested in visiting or exhibiting at the Packaging Innovations London 2011 show, see www.easyFairs.com/PI-LONDON for further information.





