Albéa, worldwide leader in foam, presents its latest patented foam technology, EZ’R. "Consumers can enjoy constant high-quality foam with a one-hand squeeze on an upside down bottle", said Laure Deschamps, Product Manager – Foam, Albéa. "Foam is dispensed with a fun and convenient gesture. This is ideal for a variety of applications, including facial care, baby care, shampoos and shower gels, sun care, and much more."

EZ'R is developed and manufactured in Alkmaar, Holland and Thomaston, USA. It has been conceived with a snap-on, flip-top cap and is designed for a one-step filling process. For a greater on-shelf differentiation, EZ'R provides unlimited design possibilities of bottles and flip-top caps. This freedom of design enables brands to offer a one of a kind product.

To support consumer's preoccupations about sustainability, EZ'R allows reducing water consumption and packaging size. Indeed, with foam, water consumption decreases up to 22 percent in comparison to liquid soap products. Also, EZ'R needs up to 65 percent less formula per body wash usage, which allows a packaging size reduction up to 50 percent. EZ'R thus optimizes supply chain and shelf space. 

Albéa has the world's widest and deepest range of instant foam dispensing solutions, suitable for every application and is the world's number one supplier of high quality foamers. More than two billion Albéa foamers have already been sold worldwide.