In 2011, Albéa revolutionized sprayers with the launch of its proprietary technology Panache, offering perfume brands a brand new user experience. Developed on the XD11 prestige pump, Panache is already a success with more than 15 international launches. Its enveloping effect is appreciated for hair perfumes and moisturizing body perfumes as much as in luxury perfumes.

In 2014, Albéa built on this innovation to establish itself as the specialist in the Art of Spray with the launch of SP22 Panache Pulse, the sprayer that changes the beauty application game.

Beyond perfumes (eau de toilette, eau de parfum, etc.), new perfumed applications are growing on the cosmetics market. Brands are extending their perfume lines to offer consumers innovative perfumed products. Formulas are increasingly sophisticated with a range of moisturizing, energizing, tonic and other active principles. Fragrance and care are coming together to reinvent consumers' beauty routines. These new hybrid products call for new gestures, and SP22 Panache Pulse makes them possible.

Developed on the SP22 pump dedicated to beauty care, it can spray more sophisticated formulas than alcohol-based perfumes. SP22 Panache Pulse is simply UNIQUE: the first airy, gentle and enveloping sprayer for perfumed care products. Formulas reveal their full qualities as they are gently dissipated on the skin. This makes SP22 Panache Pulse ideal for facial care such as liquid moisturizers, anti-ageing serums or make-up fixatives. For body care, its enveloping effect gives the user a gentle, sensual immersion. Micro-droplets give the sensation of walking through a deep, long-lasting perfumed cloud that enthralls the senses. Its dry touch makes it perfect for hair care and luxury deodorant applications.

The result of five years intensive research in the Art of Spray, Panache proprietary technology delivers a continuous, airy, light and dry spray, and can effectively control particle size and dispersion. Panache stands out from ordinary sprayers through its performance, with particles that are 33% smaller on average, a spray that is up to 40% dryer and an action duration that is 6 times longer with a continuous spray.