Inspired by Givenchy's haute couture spirit, the Noir Couture mascara line developed by Albéa illustrates all of the group's know-how in injection, decoration and assembly. It also reflects the group's ability to support its strategic customers in their key launches.

Noir Couture, the mascara that introduced the range, stands out with its black and silver colours and a sleek style emphasized by the precise alignment of the hot stamped gloss silver stripes on the intaglio etchings. Another distinguishing feature is the extremely fine hot stamped '4G' on the cap and 'Givenchy' on the bottle.

The second product in the range, Noir Couture Waterproof mascara, uses the codes of Noir Couture but is differentiated by its presentation in an elegant, brilliant white tube decorated with hot-stamped gloss silver stripes with intaglio etching.

Noir Couture Volume, the latest addition to the range, is also elegantly decorated with deep black facets, making the pack even more sophisticated. The entire product is protected by a gloss UV varnish. The three dimensional appearance is obtained directly by in-mould intaglio faceting.

"The faceted effect brings out the pack's refined style and highlights the deep black that the Givenchy brand loves", says Pauline Uhlen, Mascara Product Manager at Albéa.

Albéa's Simandre, France unit did all the decoration and custom work for this mascara line. Specializing in injection and metallization, Simandre has special expertise in surface treatments, UV varnishing, screen printing, hot stamping and laser technology.