For its first make-up collection, the French lingerie line, Etam, has selected a clever pack called Eureka Original. Etam's décolleté make-up line includes a concealer, 'Reine du Bluff', and a luminizer, 'Sublimizer'. Albéa supplied the all-in-one compact for the new line, comprised of a sponge applicator and a pack for the pressed powder.

The original shaped, 100% sponge applicator is very comfortable, pleasant to touch and hygienic. It's easy to handle and ensures that fingers don't come into contact with the formula. The applicator's generous form means a broad application area for easy, quick make-up.

"The pack is both user-friendly and convenient", explains Charlotte Wastyn, Product Manager for lipsticks and compacts. "User-friendly because its shape means a comfortable grip and convenient because the applicator is integrated directly into the pack."

Ergonomic, fun and handy, Eureka Original is a complete stock solution from Albéa. The pack is made in the Semarang plant, Indonesia and the sponge is provided by the Beauty Solutions trading unit. Eureka products are also available for loose and poured powders.