To say that the new bottle concept Collcap has developed for London fashion brand Lipsy is eye-catching is an understatement. The epitome of luxury packaging, this bold, dramatic and thoroughly unique pack was produced by Collcap in 2014 for its successful Christmas launch, and has attracted continued high levels attention in the early months of 2015.

Approached by the customer with several design concepts Lipsy wished to explore, Collcap took the helm with a 3D printed model using their dedicated onsite facilities. The immediate popularity of this functional and colour-matched model proved vital to the project's rapid progression, forming the basis of the perfect prototype which went to production.

The final result is the stunning 'Caged' bottle which through Collcap’s expertise has emerged as an easy to hold, consumer-friendly pack whilst retaining its gorgeous design flair.

Collcap not only produced the fragrance bottle, it also supplied the 'Caged' fragranced body lotion bottle and the body wash tube, comprising the initial gift pack from Lipsy. All the products really look great together, creating a cohesive line that is instantly recognisable on the shelf.