After years of development, BillerudKorsnäs now has a cost-effective and environmentally sound alternative to plastic called FibreForm, the first 3D formable (stretchable) paper. It's opened up the door to a number of possible applications.

One of the most innovative is FibreForm Packaging's FreeFormPack solution.

Unique packaging possibilities

Eco-friendly, food-friendly, stretchable and mouldable. In a pioneering collaboration, BillerudKorsnäs has developed a product that offers unique properties. This paper made of 100% primary fibres can be bent and stretched like no other.

The sides of the package can be macro formed - micro forming changes the intimate details of the body of the package. On top of this, it lends itself to exciting 3D designs. Its form and feel open up new possibilities for creative packaging, just as it offers owners of individual brands the potential for outstanding shelf impact.

Thinking outside the box

BillerudKorsnäs has not only developed this new sustainable material. The company takes one step further and challenges the boundaries of how we look upon processes within the packaging industry by proposing a totally new system for forming, filling and sealing products.

The result is a highly cost-efficient supply chain process from reel to reel.

Innovation beyond paper

The FibreForm Packaging joint venture aims to assure the control of both the manufacturing process and sales of complete packaging solutions, including paper, the moulding machine and service. It facilitates the entire packaging process for brand owners, and the timing seems to be just right.

Many brand owners are offering organic and eco-friendly products and are pushing to find sustainable packaging solutions for their products.