WEBpackaging South American Packaging Edition News and Innovations Feed

Rexam appoints Malcolm Harrison as Group Director Plastic Packaging

Mon, 08 Mar 2010 01:26:49 GMT

Harrison brings to Rexam a wealth of international management knowledge and experience from a career spent in the food and beverage industry. In this position, he will lead the company’s efforts to focus its global plastic packaging resources on creating value-added product and service solutions that help customers build their brands and businesses.

Harrison will become a member of the Group’s Executive Leadership Team and will report directly to Graham Chipchase, chief executive, Rexam PLC.

“We are very pleased to add such a valuable asset as Malcolm to our leadership team,” said Chipchase. “We are confident that his leadership will strengthen further our global plastics business, position our organization to deliver on expectations and help us as a Group to move toward our goal of becoming the best global consumer packaging company.”

Harrison began his career in manufacturing and operations at Mars Ltd. He moved on to serve as operations director of Britvic Soft Drinks, and then as a divisional managing director for the former Bass Brewers. Over the last ten years, he has held senior leadership roles in both InBev in Belgium and, most recently, with Nestlé in Switzerland.

Annayake selects Rexam to provide a lotion pump

Tue, 09 Feb 2010 04:44:17 GMT

The Rexam Nea lotion pump – elegant, neutral and developed for the world’s most challenging formulations – has been chosen by the international personal care product firm ANNAYAKE, for its launched Blanc Japan Whitening Serum, a skin preparation with consumer appeal in China, Japan, India and beyond.

The elastomer- and metal-free Nea lotion pump is engineered to provide the completely neutral formula flow such skin preparations require, thanks in part to the fitting of a glass ball within the mechanism to eliminate formula discoloration. Further, the Nea’s advanced ergonomics and aesthetics combine to enhance the overall end-user experience with silky smooth operation.

“Our sleek Nea pump opens exciting new product development opportunities,” said Virginie Lemeunier, Product Manager – Lotion, Rexam Personal Care. “In this case, ANNAYAKE’s use of the Nea underscores the great potential for advanced dispensing technology in the accelerating skin lightener market, which some industry analysts predict will reach global sales of $10 billion by 2015.

“This category growth -- dependent on dispensers capable of handling such advanced formulations -- will be driven by new applications for men, as well as women, and for increased application in the general body care category, as well as for the face,” she said, noting that in the Asia-Pacific region, light complexions are frequently regarded as a beauty ideal amongst consumers.

Designed to handle even the most viscous, sensitive and natural skin care products, the Rexam Nea operates with the lightest fingertip pressure, Lemeunier said. It is quick to prime, does not splatter or block and is available with actuators in a range of colors and transparencies, for optimal product development flexibility. Rexam supports the Nea with a fully-integrated, end-to-end production network throughout the Americas, Europe and Asia, for enhanced customization capability and reduced time to market.

ANNAYAKE treatments are developed according to cutting-edge techniques in the company’s Japanese research laboratories and use active, natural ingredients based on innovative formulas, with delicate textures. According to the firm, “each new ANNAYAKE treatment is an event in the cosmetics industry.”

The Art of Priming

Tue, 09 Feb 2010 03:15:34 GMT

Whether it is the neat and neutral NEA lotion pump selected by Natura for its DIVERSA Liquid Foundation, or the ultra-low profile lubricant-free XD-11 fine mist pump chosen by Lolita Lempika for its new SI LOLTIA fragrance, Rexam designs its new pumps for fast priming.

“There is an art to designing and developing pumps that offer quick priming operation and retain flawless quality for the entire life of the product,” said Julie Vergnion, Product Manager, Rexam Personal Care Division. “Our long-standing dedication to pump performance and commitment to enhanced functionality results in complete consumer satisfaction and stronger brands through the design of quality products.”

According to Vergnion, certain key characteristics in the design of Rexam quick-prime packaging date back more than 15 years. “The secret lies in our ability to optimize the configuration of the pump which is entirely contained within the bottle neck, and to design a venting hole ensuring controlled pressure equalization. The dip tube also plays a role in priming, even though it is ‘invisible.’”

“A perfect example of this expertise,” she said, “is our ultra-low profile quick--priming XD-11 fragrance pump, which fits completely within the bottle neck. In combination with our invisible dip tube, all the consumer sees is the fragrance. Yet despite this sophisticated design, this dispenser is extremely easy to fit onto the bottle, without special equipment.”

“Most consumers have little idea of the many operations taking place in sequence between the first press on the actuator and the first release of fragrance or lotion,” Vergnion said. “Initially, the pump is full of air at standard atmospheric pressure. Upon actuation, the air in the pump is compressed by a piston. When it reaches the bottom of the stroke, a priming valve opens allowing this compressed air to escape and the pressure in the pump returns to atmospheric pressure.”

When the pump actuator is released, the valve closes, the piston rises and the internal volume increases, creating a drop in air pressure to below the atmospheric pressure within the bottle. This difference in pressure draws the fragrance or lotion into the dip tube and then into the pump. This process is repeated until the pump is full. Then, certain operating processes change because the valve opens under the pressure created in the pump: pressing the actuator produces the spray or delivers the dose of lotion.

“The high output of our pumps results in quick priming with just two to three strokes in the case of our XD-11 fragrance pump,” Vergnion said. “It is the rapid opening and closing of the valves at the correct times that results in fast and easy priming, which consumers appreciate.”

“In addition, conventional dip tubes mar the appearance of bottles. This is why complete transparency of dip tubes has long been a dream for brand owners. First announced in 2006, the light refraction properties of the Rexam ‘invisible’ dip tube render it virtually undetectable, combining superior functionality and good looks,” Vergnion said.” Its refractive index renders it undetectable once it is full, which is easily achieved on packaging lines, greatly improving the overall aesthetics of the packaging” she explained.

“Quick priming, smooth operation, refined and precise output and aesthetics that open new design possibilities are the hallmark of our perfume and lotion pump range,” she said. “Our hard work over the years results in unprecedented convenience for the end-user which is a major benefit to brand owners.”

Thus, it is this expertise in the art of priming, acknowledged by cosmetics customers worldwide, which has enabled Rexam Personal Care to offer lotion and fragrance pumps which are quick-priming and are able to deliver today’s advanced formulations efficiently, smoothly and precisely.

"Levres de Luxe" - The history of lipstick

Fri, 15 Jan 2010 09:19:06 GMT

With lush photography and entertaining English/French text, the 192-page “Levres de Luxe” is the first book that traces the evolution of lipstick throughout history, and includes insightful commentary from the world’s leaders in make-up and design. It will be available in bookstores throughout France.

In her introduction to the exclusive trade edition of this book, Misha Riveros-Jacobson, Managing Director, Rexam Personal Care, explained, “The author’s analysis of lipstick usage through the centuries resonates with how we conduct our business today. That is, the success of lipstick products has always been a result of the linkage between innovative technology and consumer needs – whether those needs existed in the early days of mankind, or this very week.”

“Levres de Luxe” was written by Jean-Marie Martin-Hattenberg, one of the experts in the artistic and industrial traditions of the beauty industry. “It was clear that we had to join forces on this project, which covers the cultural and technological aspects of lipstick and its packaging,” Riveros-Jacobson said. “Lipstick, and the daily gesture of its application, is the epitome of everything feminine – and is a favorite, and accessible, luxury product.

A key conclusion of “Levres de Luxe” is that innovation has always driven the creation of lipstick cases. Today, the mechanisms are complex and the need to advance designs more vital than ever. Superior plastic injection, metal embossing, lacquering, laser technology, new surface treatments, silk screening, hot stamping and tampo printing are a few of the professions that combine to make today’s lipstick brands stand out.

“While the technology and cultures have changes over the centuries, our company has always been mindful of the artistic and aesthetic concerns of cosmetic and perfume brands, and share a heightened awareness of what consumers expect from their favorite beauty brands,” Rexam’s Riveros-Jacobson said. “In the end, we in our industry work diligently to develop lipstick cases that, aside from their beauty and advanced ergonomics, have one essential purpose: to package and protect very fragile sticks of rouge that make women feel special.”

Journalists may obtain a review copy of the “Levres de Luxe” special trade edition by contacting Christine Gichuki, Rexam Personal Care.

Rexam single-source supplier capability helps launch Lolita Lempicka’s Si Lolita fragrance

Mon, 23 Nov 2009 11:45:45 GMT

The international launch of designer Lolita Lempicka’s latest fragrance - Si Lolita - was supported by Rexam’s multi-plant, complete packaging solution that includes the company’s XD11 fine mist pump, intricate closure development and Mini-mist® - the latter highlighting the growing importance of mini-products in critical global introductions.

The full-size Si Lolita perfume is fitted with the ultra-low profile XD11 (The Crimpless System®), designed for brand owners competing in the high-end market segment. The pump’s ergonomically advanced actuator is available in metal or plastic, and in classic or smoothly sculpted designer versions, and combines with the reduced diameter of the nozzle to enhance the pump’s aesthetic and tactile appeal.

The closure for Si Lolita includes two decorated injected pieces made by Rexam.

One PP gold metalized ring is decorated with a sewed delicate small scarf (supply of the scarf with sewing operation managed by Rexam).
One gold galvanized ABS stirrup carrying the “Si Lolita” name.

The two assembly parts create a jewel-like look including a three positions system to tip up, back and in front the stirrup. This intricate system allows locking the pump and brings consumer a new gesture.

It is the perfect answer to have a differentiating and innovative packaging on this new launch still in line with the feminine and artistic design of Lolita Lempicka’s perfumes.

The mini-version of the Si Lolita launch is powered by the Rexam Mini-mist®, a worldwide favorite that offers consumers an exacting replication of the full-size product application experience. Use of mini-products in global fragrance launches helps enhance initial awareness and stimulates trial, especially important in today’s crowded fragrance market.

“The Lolita Lempicka launch is a great example of how we work in partnership with our customers, across our product range, to develop complete dispensing solutions that amplify the brand’s essence,” said Julie Vergnion, Product Manager, for Rexam’s Personal Care Division. “In this case, our Simandre and Le Treport facilities offered seamless synergy. And the result is an exciting, bold launch that will excite consumers and lead to sales success.”

In addition to its ultra-low profile, made possible by a unique, miniaturized mechanism concealed within the neck of the bottle, the XD11 incorporates a smooth-operating pre-compression design. This permits fine, precise atomization and enhances end-user comfort and, thus, overall appeal. Customers can select either 40- or 60-degree spray angles, to complement fragrance characteristics.

With its complete neutrality, the XD11 pump protects the long-term integrity of the fragrance. Neutrality is assured by the placement of its external spring, its glass bead and the absence of any elastomer joints. This prevents the fragrance from contacting the metal parts of the mechanism.

In terms of design flexibility, the XD11 offers a variety of different assemblies, including crimp, screw-cap and TCS (The Crimpless System®) versions. In addition, the XD-11 fragrance pump is available in three dosages: 70 ml (2.5 fl. oz.), 100 ml (3.5 fl. oz.) and 120 ml (4.25 fl. oz.).

Rexam airless dispenser tubes selected for new products from Bulgari

Mon, 23 Nov 2009 08:55:54 GMT

Prestige brand’s innovative packaging features Rexam’s SP343 pump…

Rexam’s design, development and manufacture of airless dispensing tubes, powered by the soft-actuating SP343 lotion pump, has again been selected by a prestige brand – this time, by Bulgari, for its latest formulations, a moisturizer with UV protection, and a tinted foundation.

In both cases, Rexam’s SP343 airless lotion pump provides ultra-smooth application. This pump is widely regarded as an ideal choice for demanding applications, since it is engineered to handle viscous creams and is available in a variety of materials for optimal application flexibility. Versatile and elegant, the SP343 has no pre-compression and is actuated by the lightest touch.

The Bulgari packaging is done in conjunction with CTL – TUBOPLAST HISPANIA, a worldwide leader in innovative tubes for personal care products. For these latest Bulgari skin care offerings, Rexam delivers the formulation protecting airless package pre-assembled and shipped as a single pump and tube, for simplified high-speed filling. The new moisturizer has a 25mm diameter and 30ml volume, and the tinted foundation has a 30mm diameter and 40ml volume.

Both are decorated with a silver metal sleeve, and cap, for a sophisticated and modern appearance. The cap is crafted with the distinctive “Bulgari” logo for added appeal. “This dispenser tube solution offers a significantly enhanced experience, versus a regular tube, in terms of functionality and aesthetics,” said Virginie Lemeunier, Product Manager - Lotion, Rexam Personal Care. “Bulgari’s use of our airless dispenser tube technology again demonstrates the appeal of this system to prestige brands – and we anticipate further use of this airless combination in upscale product launches,” she said.

The consumer of prestige brands appreciates and – these days – expects this type of enhanced experience. It is clean, convenient – with 360-degree application – and provides precise dosage and complete evacuation.

Bulgari, the Italian luxury brand, offers cosmetic products in only the world’s most select markets.

New Rexam EZi Foamer chosen by mass merchandiser giants

Fri, 20 Nov 2009 10:11:39 GMT

New retail programs by two of the world’s most innovative and powerful mass retailing giants will result in cleaner kids throughout the U.S. starting this holiday season, with the launch of licensed bath-time body wash products powered by the Rexam-made EZi squeeze-operated foamer – the newest platform in mechanical foam dispensers.

The fun-to-use EZi is the “engine” for boys- and girls-themed foaming body soaps created by Cosrich Group, Inc. for sale in the nation’s largest, most demanding and innovative retailers, including Wal-Mart and Target. The development of the multi-SKU packs, on store shelves throughout the U.S., demonstrates the widespread consumer appeal of the EZi and – for retailers – Rexam’s prowess in the innovation and manufacture of mechanical foam dispensers.

“We make personal care for kids more fun,” said Kitty Nipar, Purchasing Director, Cosrich Group, Inc. “To heighten its appeal to children, we are positioning these licensed products – such as those for Batman and Strawberry Shortcake -- as ‘bath graffiti sets’ that let kids ‘write’ on the shower tiles with the soap. With the EZi, we’ve developed a program that has great appeal for the world’s most demanding retailers because of their shelf appeal.

“Plus,” she said, “we know that – because the dispenser is made by Rexam – it’s a quality product.” The Rexam EZi mechanical squeeze-foamer is computer engineered for no-drip, water-resistant, one-hand operation, perfect for use by kids. Just one squeeze creates perfect, creamy foaming soap that cleans thoroughly and rinses quickly, without propellants. It is an appealing new dispensing choice for makers of body washes, shampoos and soaps for adults and children – and complements our industry-leading range of finger-pump activated foamers.

“The gentle, yet thorough, cleansing action created by our patented pumps is appreciated by consumers around the world,” said Casper Kleiman, Product Manager – Foam, Rexam Personal Care Division. “Our one-touch, mechanical foamers deliver product easily and effectively, require less water for lathering and rinsing and are engineered to be compatible with the industry’s newest and most demanding formulations. And,” he said, “even toddlers can wash themselves with foam. Our foamers are fun to use, and consumers – of all ages – love them.”

Rexam has the world’s widest and deepest range of instant foam dispensing solutions, suitable for every conceivable application. More than one billion Rexam foamers have been sold worldwide. Each and every foamer shipped is guaranteed to operate with flawless precision, for the life of the product.

Rexam teams up with WebPac to redesign its Make Up Packaging Catalogue

Mon, 16 Nov 2009 11:48:46 GMT

Rexam, the global consumer packaging company, has recently re-designed its Make Up Packaging catalogue. The cosmetics catalogue, with its chic new look, was designed in collaboration with WebPac, and aims to present high-quality stock items and product innovations in a stylish, modern and clearly-structured way.

Visitors are now able to navigate with ease through the four main sections, ‘Eyes’, ‘Lips’, ‘Face’ and ‘Complete Make Up Lines’. Each section displays the wide variety of products available from Rexam Make Up. From mascaras and compacts, jars to lipsticks, once a visitor has found a product of interest, a simple click on the 'Contact Us' link will submit their enquiry to the appropriate contact within Rexam Make Up.

Rexam and WebPac have formed a successful partnership over many years and together, have created a comprehensive catalogue, covering Rexam’s array of packaging solutions.

Click on the following link to view the new Make Up section in Rexam’s product catalogue:

Rexam launches Crystal Transparency: plastic that looks like glass

Fri, 06 Nov 2009 10:58:11 GMT

Rexam, the world leader in sampler innovation, has shattered the industry’s old-school bottle material paradigm with its launch of Crystal Transparency, a new choice which in addition to its remarkable clarity and visual appeal, offers manufacturers an exciting range of marketing and production advantages.

Crystal Transparency offers “startling clarity and beauty, as well as remarkable cost and manufacturing efficiencies,” according to Julie Vergnion, Product Manager - Rexam Personal Care Division, and is available on all Rexam standard samplers, including Sof’n’Touch, Mini-Mist® and Sofistic’s.

It offers all the aesthetic allure of glass, yet without the cost. It is lighter than glass, for reduced transportation costs – and tough enough to reduce filling line breakage. “In fact, use of Crystal Transparency cuts development time, as compared with glass,” according to Vergnion. In addition, supply chain management is enhanced, since Rexam offers both the pump and bottle (both recyclable, with less energy needed, as well).

“In terms of consumer appeal, and marketing and production attributes, we believe this to be an innovation in plastic bottle materials with true brand benefits,” Vergnion said. “The cost is compelling, production handling is easier and the marketing advantages are ‘clear.’ Crystal Transparency shows off the color of the fragrance and makes your perfume the ‘star’ – rather than the bottle. This,” she said, “allows customers to create fragrance colors perfectly in tune with the latest fashion trends. The combination of aesthetic, cost and production-related benefits make it a very appealing new option.”

Crystal Transparency is fully customizable and every decoration technique used with Rexam plastic sampler bottles is available: hot stamping, silk screening and various unlimited printing colors.

Rexam’s worldwide packaging capability benefits Natura’s Aquarela make up line

Fri, 06 Nov 2009 10:01:11 GMT

Use of innovative material and decoration techniques enhance brand’s appeal…

Rexam’s use of innovative materials, injection and sophisticated decoration techniques and global supplier capabilities, are supporting Natura – one of the most admired companies in Brazil – further enhance the consumer appeal of its Aquarela make up packaging.

This year, Rexam developed a full-line repack for the brand’s lipsticks and compacts that addresses demand for ever-increasing levels of package sophistication and uses environmentally-friendlier materials. Developed in conjunction with Natura at Rexam’s Jundiai facility, the packaging solution includes sophisticated use of PMMA on the compact covers, silk screening on the lipstick mechanism’s sleeve and further customization of a WPC (wood plastic composite) formula that renders the wood particulates visible and appealing and allows injection flow.

The new Aquarela line is inspired by Brazilian handiworks (lace-trimmings and embroideries). This concept is reflected on the new packages that feature more brightness and transparency thanks to the use of thick walls injected in PMMA. New packages also gained a lace/flower shape decoration, currently a popular design element. On the lipstick, this concept was possible by using a silk screening decoration on the mechanism’s metal sleeve. On the compacts, it was possible by using an in mold relief decoration. Lipsticks and compacts bases are injected in WPC, a mixture of synthetic material (polypropylene), organic material (wood) and pearlized masterbatch, resulting in an interesting effect, thanks to the rustic aspects of the wood and the sophistication look of the pearl effect.

“Our main challenge was to develop packages that could join the transparency of the PMMA, a resin largely used by the automotive industry, with the delicacy of the Brazilian laceworks through the relief”, said Paula Froes, Director – Sales and Marketing, South America, Rexam Personal Care Division.

“Only Rexam could supply the technological and sales support needed for a sophisticated repack such as this one, for our Aquarela line,” said Maria Lucia Roscoe, Marketing and Innovation Manager, Natura. “Their Jundiai facility, part of Rexam’s global network, has helped us enhance the glamour and appeal of this brand, and maintain our sustainability requirements so vital to our corporate philosophy.”

Natura, the largest manufacturer of cosmetics, fragrance and personal care products in Brazil, also operates in Argentina, Peru, Chile, Mexico, Columbia, Bolivia and France. The company is committed to the development of innovative products and is recognized for its environmentally responsible management.

Oriflame selects Rexam Airless Prodigio™ lotion dispenser for new anti-aging cream

Thu, 05 Nov 2009 15:51:48 GMT

Leading international direct sales firm taps Rexam expertise and single-source supplier capabilities, for airless and neutral pump with CleanPoint™ technology…

Oriflame, one of the world’s fastest growing direct sales beauty products companies, has selected Rexam’s airless and neutral Prodigio™ -- lotion dispenser designed with patented CleanPoint™ technology – for its North For Men Total Age Control Cream.

This latest assignment further builds upon the Rexam – Oriflame relationship and underscores the briskly accelerating importance of packaging that imparts high perceived value in the world’s emerging markets. Oriflame is an industry innovator that launches 900 products annually, sells in 61 countries and derives most of its €1.3 billion in annual sales from eastern Europe and Russia.

With sleek, sculpted styling and high-performance design, Rexam’s Prodigio is a precision-engineered dispenser that provides industry-leading cleanliness, neutrality and end-user appeal. The Oriflame product was customized with a silver actuator and matching tank. “Our Prodigio offers true consumer benefits, through elimination of drips, clogs and product contamination,” said Virginie Lemeunier, Product Manager – Lotion, Rexam Personal Care. “Rexam’s proprietary technology keeps the lotion exit-point neat, clear and free of messy build-up. It primes and pumps flawlessly, slides back after every actuation, and prevents product return after air or skin contact.”

To ensure the neutrality of this 100 percent recyclable lotion pump, the Prodigio is fitted with polypropylene and polyethylene components. There is no elastomer or metal in contact with the lotion. Further, the Prodigio is designed to dispense precise dosages of fragile, viscous formulations, such as those used in anti-aging creams, thanks to wider internal channels, and can withstand high-speed atmospheric filling and other processes..

“In terms of form and function, the Prodigio holds great appeal for makers of men’s and women’s products, from mass market to prestige,” Lemeunier said. “No wonder worldwide usage continues to grow.”

Custo Barcelona selects Rexam SP7 Fragrance Pump for new fragrance

Wed, 21 Oct 2009 15:24:17 GMT

Custo Barcelona, Spain’s elite international fashion house renowned for its bold, bright, geometric designs, has selected Rexam’s clear, neutral SP7 fragrance pump – for its new Custo Man fragrance, now in global roll-out.

The Rexam SP7 pump is renowned throughout the industry for its neutrality, soft actuation and sleek design.

The new assignment builds upon the Rexam – Custo Barcelona relationship, which began last year when the brand used the SP7 (crimp-on) in standard FEA 15mm neck for its Custo Woman fragrance. Custo Barcelona was launched in 1981 by the Dalmau brothers and the brand, which communicates an appealingly informal, southern California design aesthetic, is known for its innovative and sophisticated use of colors and shapes -- and for being the choice of celebrities from Paris to Hollywood.

With a low profile that encourages design creativity, and a crystal clear, transparent body, the proven Rexam SP7 is neutral, thanks to its exterior spring (outside the chamber) and glass ball. Available in crimp-on or The Crimpless System® versions, it can fit into 13, 15 and 17mm FEA necks. Simple to assemble, the SP7 is a very popular pump from the global market leader in fragrance pumps.

Rexam closure for Lancome’s Hypnose Senses demonstrates injection capability

Wed, 23 Sep 2009 10:37:29 GMT

Lancome’s Hypnose Senses crystalline “twist” design packaging, ultra-contemporary yet timelessly elegant, is capped by a Surlyn closure that represents Rexam’s world-class injection expertise -- and ability to deliver exceptional packaging solutions for global launches.

Developed in Rexam’s Simandre-based Center of Excellence, the complex closure design for this prestige fragrance is flawless in its transparency, according to Elisabeth Benoît, Cosmetic Closures Sales Director, Rexam Personal Care.

“Our team in Simandre leads the industry in delivering complex injection molding and Surlyn processing solutions,” Benoît said. “This challenging project resulted in a closure with crisp, clean lines and a look that only expert use of Surlyn – because of that material’s superior transparency, ability to withstand demanding production processes and fragrance compatibility – can deliver.”

The L’Oreal fragrance’s package design was inspired by the delicate and dramatic silhouette of a Kimono-draped woman. The “twist” design emulates the spiraling flow of the fabric.

“We have a long history with Lancome and our goal is to delight the customer with closure solutions that surpass all expectations,” Benoit said. “For a prestige fragrance such as Hypnose Senses, the only acceptable closure is a work of art that communicates the magic of the Lancome brand.”

Rexam LPP fragrance pump powers Latin American launch of Psicodelia

Wed, 23 Sep 2009 08:18:15 GMT

Unique – Yanbal International, one of the leading direct sales beauty products companies in Latin America and Spain, has selected Rexam for the low profile fragrance pump and collar used in its new Psicodelia Eau de Toilette.

The package for the new fragrance includes collar and assembled actuator made all in plastic, 70ul output, utilizing The Crimpless System®, as well as a natural dip tube. The Rexam LPP is renowned throughout the industry for its versatility, ease of assembly, which encourages package design creativity. It is free of elastomers and gaskets and compatible with today’s formulations.

The new retail launch underscores the growing importance of packaging that imparts high perceived value in markets around the world. Unique – Yanbal is based in Peru and its more than 500 products are sold in Peru, Bolivia, Columbia (Colombia), Ecuador, Guatemala, Mexico, Venezuela and Spain.

“As the worldwide leader in fragrance pumps, we see accelerating acceptance of, and demand for, upmarket packaging solutions in markets with large, growing populations and rising disposable income,” said Julie Vergnion, Product Manager, Rexam Personal Care Division. “Our LPP fine mist pump provides the type of desirable end-user experience and high-fashion aesthetic that encourages trial and repurchase of launches such as the new Psicodelia Eau de Toilette, which targets younger Latin American women.” In this case, the LPP decoration includes matte black collar and lustrous black 13mm actuator with an eye-catching, pink, insert.

With a low profile that encourages design creativity, the proven Rexam LPP is delivered with collar and assembled actuator, with outputs of 70-, 100-, and 140ul. Simple to assemble and fill, the Rexam LPP is a worldwide favorite from the global market leader in fragrance pumps.

Founded in 1967, Unique – Yanbal offers both jewelry and beauty products through its network of direct to consumer sales representatives and is renowned for an innovative, fashion-forward product portfolio that appeals to a young middle- to upper-middle class consumer.

Rexam’s fine mist, lotion and sampler packaging chosen for new Narciso Rodriguez range

Fri, 19 Jun 2009 08:00:58 GMT

The renowned designer Narciso Rodriguez has chosen Rexam fine mist, lotion and sampler packaging solutions for the worldwide launch of its new, multi-SKU Essence family of beauty products.

Known for his sleek, sensual, ultramodern design, the couturier has an international A-list following and was the first American to win the prestigious CFDA Womenswear Designer of the Year for two consecutive years. For the worldwide launch of this new range, he enlisted the expertise of Rexam Centers of Excellence for Lotion, Fine Mist and Samplers.

For the Essence eau de perfume, in 50ml and 100ml, Rexam supplies the SP6 pump. The SP6 is compact, with excellent pre-compression characteristics, and has been used by Narciso Rodriguez’ fragrances for many years, Rexam reports.

The Essence Scented Body Lotion, in 350ml and the Shower Gel, in 200 ml, utilizes Rexam’s lockable LX pump, which delivers precise – and large – dosages perfect for this type of product, primes easily and presents the ergonomic elegance that communicates the Rodriguez brand essence.

Finally, Rexam supplies its Sofistic’s 1.0ml sampler with the SP5 pump, for the Essence mini-travel version. Neutral and ultra-compact, the SP5 is virtually invisible, which allows the ultimate in package design creativity and allows for high-speed filling. Sofistic’s is the world’s best-selling family of mini-dispensers, perfect for today’s on-the-go consumers who enjoy easy transport of their favorite products.

Based in New York City, Narciso Rodriguez studied under Donna Karan, Calvin Klein and Cerruti, and launched his own brand in 1997. His streamlined shapes are perennially a critical and celebrity favorite, and his couture and fragrances – which combine the classic and the modern -- are sold in prestige retail outlets throughout the world.

Rexam airless dispenser tubes selected for new prestige men’s products

Fri, 19 Jun 2009 07:26:33 GMT

Innovative packaging technology protects formulations with airless dispensers powered by Rexam’s SP343.

Rexam’s design, development and manufacture of airless dispensing tubes, powered by the soft-actuating SP343 lotion pump, is helping to protect fragile formulations and build prestige brands in a wide range of fast-growing market segments, including men’s personal care and sun care.

For L’Oreal’s Biotherm Homme, Rexam supplies the complete, formulation protecting, airless package for the new Force Supreme Neutralizer, a daily anti-wrinkle moisturizer for men. Coty’s Lancaster brand recently introduced two new formulations using the Rexam airless packaging – Lancaster Sun Sport Easy On Gel in SPF20 and Lancaster Sun Men’s Anti-Sunburn Dry Touch Gel SPF30.

The Rexam airless packaging is pre-assembled and shipped as a single pump and tube, for simplified high-speed filling, according to Virginie Lemeunier, Product Manager – Lotion, Rexam Personal Care division. CTL provides the dispenser tubes for the Biotherm product, while Linhardt is the tube supplier for Lancaster. “We anticipate further use of this airless combination in upscale product launches in segments such as men’s facial care and sun care,” Lemeunier said. “The consumer of prestige brands appreciates the enhanced experience – it is cleaner, easier, with precise dosage, complete evacuation and 360-degree application.”

Decoration options help communicate brand attributes: the Biotherm Homme product is fitted with a metal collar, for a sleek, sophisticated look.

The Lancaster SPF products are designed with the bright colors perfect for outdoor usage.

In both cases, Rexam’s SP343 provides the ultra-smooth application. This pump is widely regarded as an ideal choice for demanding applications, since it is engineered to handle viscous creams and is available in a variety of materials for optimal application flexibility. Versatile and elegant, the SP343 has no pre-compression and can be actuated by even the lightest touch.

Both customers are iconic innovators and leaders in the global beauty market. Coty Inc., created in 1904, is the world’s largest fragrance company, with annual sales of $4 billion, from sales in 90 countries. Lancaster is part of the Coty Prestige Brand portfolio, which includes Calvin Klein, Chopard, Davidoff, Marc Jacobs and other international favorites.

L’Oreal, with a century of expertise, reported annual sales of €17.5 billion in 2008, from 23 global brands selling in 130 countries. Biotherm Homme, part of the L’Oreal luxury product group that includes Lancôme, Georgio Armani, Ralph Lauren and Cacharel, is a pioneer and expert in anti-aging skin care products for men.

Latest closure for pucci showcases Rexam expertise in tampo printing and injection

Tue, 26 May 2009 08:57:59 GMT

Emilio Pucci’s latest fragrance collection, Vivara Variazoni, features a Rexam-created closure that again highlights the global supplier’s advanced expertise in injection and tampo printing and, in so doing, results in another visually vibrant Vivara Variazioni eau de toilette collection

Bold design caps new Vivara Variazoni fragrance collection by Emilio PUCCI…

The relationship between Rexam and Pucci began in 2007 with the launch of Pucci Vivara Eau de Parfum. To commemorate its 60th anniversary, the Italian fashion design house requested a six-color closure that would capture the flawless rendition, and panache, of its signature scarf design. .”

Working closely with Pucci, Rexam’s team proposed an industry first: six-color tampo printing applied to an internal Surlyn thick-wall, curved cap. Recalls Elisabeth Benoit, Closures Sales Director, Rexam Personal Care, “To meet our customer’s expectations, we had to push the envelope and try something that had not been done before. .”

“Tampo printing dramatically improves the visual aesthetics of the molding,” she says. “But the technical challenge was formidable: to obtain optimal visibility of six razor sharp colors, from any angle, and maintain superior depth and clarity while creating the magnifying effect.” .”

Rexam’s injection molding capability enabled usage of Surlyn, a material renowned for its transparency, ability to withstand demanding production process and fragrance compatibility. Further, the bold use of direct tampo printing on the spherical interior surface would facilitate the magnifying effect expected by Pucci. .”

Rexam’s Center of Excellence in Simandre, France molded a clear, thick-wall Surlyn shape. The team’s expertise kept the inside curve free of sink marks, which allowed perfect application of the decoration. Use of specially shaped silicon pads and screens, for each of six inks, resulted in pinpoint positioning of each color, for a flawless rendition. .”

“Rexam’s injection expertise allowed the use of Surlyn, and the selection of tampo printing for the interior of our closure’s spherical shape resulted in superior visuals that communicate our core brand attributes and translate into dramatic consumer appeal,” Patrycja MATYSKIEWICZ product manager of LVMH. As a result, Pucci has worked with Rexam on its initial 2007 Vivara Eau de Parfum launch, then the 2008 Silver Edition and, now, the three-SKU Vivara Variazoni fragrances – Sabbia 167, Sole 149 and Acqua 330. .”

Recently, the company’s ability to create stand-out closures led spirits maker Remy Martin to select Rexam for its deluxe 1898 Coupe Fine Champagne cognac package. That closure, too, is highlighted by Rexam’s use of metallization and tampo printing. .”

“Today, brand owners in a wide range of prestige market segments realize that upgraded packaging is vital to the success of consumer products,” says Rexam’s Benoit. “A superior closure elevates the premium consumer product to an art form. Our customers, from a variety of prestige categories, come to us with their most difficult assignments, confident that we will translate their design dreams into reality.”

Dior selects Rexam Illusion inner lacquering treatment for latest “Addict” lipstick

Tue, 26 May 2009 08:53:18 GMT

Rexam’s breakthrough new surface treatment - Illusion inner lacquering has been selected for Dior Addict Lipcolor, the latest Dior Addict lipstick and the most recent of many packaging solutions developed by Rexam Personal Care for the prestige marketer’s Addict range since 2001.

Illusion creates new levels of on-shelf excitement, through deep, rich application of opaque, metalized or transparent colors, as well as laser decoration, on internal product surfaces.

Based upon a traditional lacquering process, perfectly applied and cured at high heat, Illusion can be used even with products of great depth and narrow diameter, such as thick-walled lipsticks, caps and bottles and on beauty product materials such as PMMA, ABS and SAN.

In this case, Rexam’s technological expertise is evidenced by application of the Illusion treatment in a two-part lipstick case. The outer section, made of PMMA for optimal clarity, receives an inner lacquering of Dior’s signature shade of blue – and an exterior coating of clear, UV lacquer. The second -- or inner -- component is decorated with an arresting, silver metallization.

“To achieve maximum depth, transparency and shine, we worked closely with Dior's Creative department thus succeeding in using our Illusion treatment,” said Pauline Uhlen, Product Manager – Lips, for Rexam Personal Care. “We looked at three key facets. First, our precision injection capability resulted in flawless finish of the PMMA, mirror-polished mold, and invisible parting lines, which is difficult to achieve with a long, substantial piece. Secondly, our finishing capability enabled us to achieve the overall look of the piece, with tremendous depth of color. This is where our Illusion inner lacquering and metallization capabilities come into play.

“And, lastly, our high speed assembly expertise, utilizing such techniques as ultrasonic welding, makes each Dior Addict lipstick a desirable work of art,” Uhlen said.

With upgraded packaging being adapted by brands in the mass and masstige markets, it becomes even more important for iconic prestige makers such as Dior to set new levels of product design excellence. “Rexam’s innovation and global sales and technical support has been a vital part of the Dior Addict success story,” said (name/title). “Again, with Dior Addict Lipcolor, the visual appeal is spectacular and communicates our brand essence to discerning women around the world, at the point of sale.”

Increase in worldwide use of Rexam's mini-foamers

Mon, 11 May 2009 16:05:56 GMT

Rexam opens new sampling and on-the-go product opportunities for makers of facial cleansers, oral care, first aid, sun care, child care, personal hygiene and more.

The rise in sales of the Rexam M3 mini-foamers to the world’s personal care product manufacturers underscores worldwide popularity of Rexam mechanical foam technology, as well as the need for innovative sampling opportunities and easily transported line extensions.

According to Casper Kleiman, Product Manager – Foam, Rexam Personal Care, growth in M3 sales has been spurred by usage in the UK and Continental Europe, throughout the Americas and in the Pacific Rim.

Recent examples, Kleiman noted, include L’Occitane’s facial cleanser, the Ofresh oral care product, Momspit’s kid cleaners, Delial’s sun care products and Patently Obvious’ hand sanitizer, in addition to continued usage by worldwide power brands such as Sara Lee, Boots, L’Oreal, Clinique and Bath & Body Works.

“Rexam is the pre-eminent global, single-source supplier of mechanical foamers, and brand owners understand the benefits we provide, such as on-time delivery, worldwide support, full customization and, of course, a dispenser that consumers enjoy using and buy again and again,” Kleiman said. “Additionally, today’s marketplace encourages development of new sampling programs that create incremental selling opportunities.

“And with consumers on-the-go as never before, the need for easily transported versions of their favorite products – for the purse, or kept in the office, car or child’s diaper bag – has grown with this move towards, what we at Rexam call, consumer “nomadism.”

Further, Kleiman noted increased demand for innovative packaging that communicates higher perceived value in a wider range of markets than ever before. “We see this trend as consumer purchasing continues to evolve, in such markets as eastern Europe, South America and China.,” he said.

The Rexam M3 mini-foamer is a handy version of the full-sized mechanical foamers used worldwide. Like other members of the company’s foamer family – the world’s widest and deepest range – each M3 that is shipped is guaranteed to operate with flawless precision, for the life of the product, thanks to Rexam’s rigorous, in-line quality control procedures. Each foamer takes a small amount of liquid, mixes it with the exact amount of air and, with a single actuation, and without chemicals or propellants, creates creamy, rich, fun-to-use foam.

“We anticipate further increases growth in global, M3-based sampler and travel product programs,” Kleiman said. “Sampling based upon Rexam one-touch mechanical foam dispensers represents a cost-efficient way of building brand awareness and delighting consumers – which encourages purchase of the full-size retail product, which our associates in Rexam Personal Care’s fragrance and lotion samplers division can also attest.”