Ernst and Young is the process advisor to the independent jury led selection of the 100 chosen companies that won the recognition.

Admired 100 Asia was launched under The Asian Brand Conclave in New Delhi. The conclave was attended by luminaries of marketing, advertising, corporate leaders from different industries and backgrounds, CEO’s, Asian entrepreneurs, VIP’s and other dignitaries.

Admired 100 Asia is a research-based listing on 100 brands across different categories. An industry research across a total of 25 categories in Asia was conducted on an initial list of 2,000 brands and shortlisted to 100.

Admired 100 Asia features the journey of brands and leaders from the Asian continent involving the regions of South East Asia, GCC Nations and the Indian Sub-Continent. It details a total of 100 Admired brands across various categories.

Admired 100 Asia, an initiative of VWP World Brands, research by White Page International, is world’s largest multi format platform of branding. It is an international independent platform on branding that recognizes and pays tribute by rewarding and reinforcing the remarkable stories of the admired brands & leaders from Asia, which has been captured in form of a coffee table book, a dedicated portal, and feature on one of the leading business channels in India.