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    The customized NutraGen II closure provides dispensing convenience for nutraceuticals

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    • MRP Solutions
    The customized NutraGen II closure provides dispensing convenience for nutraceuticals
    North America, USA, Health, Nutraceuticals, Vitamins, Supplements, Primary Packaging, Caps, Lids, Dispensing Closures, Flip Top, Plastic

    In 2013, The Juice Plus+ Company celebrated 20 years of inspiring healthy living in families around the world. This multi-million dollar national brand was founded with the goal of providing customers more nutrition from fruits and vegetables every day.

    Delivering this nutrition in a convenient capsule form, Juice Plus+ supplements provide concentrated nutrition from 25 different fruits, vegetables, berries and grains that help bridge the gap between what you should eat and what you do eat.

    Customer: TricorBraun and The Juice Plus+ Company

    In an effort to offer better value to customers, Juice Plus+ worked with the packaging experts at TricorBraun to develop a new package that included a larger bottle. This also required a larger closure. Knowing that their customers ranged from busy moms hustling to feed on-the-go children to business travelers trying to stay healthy and fit, convenience was an important component of the new package.

    Closure: 58mm Nutragen II® embossed closure

    The NutraGen II® closure offered the dispensing convenience of a flip-top closure, along with an embossed logo that supports the brand's identity. The NutraGen II closure was selected to ensure that Juice Plus+ customers could conveniently dispense their product, easily open and close the bottle and know that their nutritional supplements are safely contained.

    With the added benefits of production line efficiencies, a more ecologically firendly package and brand awareness, the NutraGen II provided the ideal closure solution for the Juice Plus+ package redesign.

    Challenge New larger bottle offers better value for customers and requires new, customized closure.
    Solution The customized NutraGen II® closure provides the dispensing convenience that customers expect with a new size and look. The customized NutraGen II closure provides the dispensing convenience that customers expect with a new size and look.

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    • Brand Launch
    • English
    • Modified 14 Aug 2015
    • Hits 1953