Virospack is about to shake things up in the cosmetic market as it introduces the instantly recogniseable dropper as a finer choice applicator for serum and liquid foundations.

Whilst foundation formulae are getting more advanced, their application has lingered around fine tipped tubes which in a short time clog and get messy, and pumps which spurt out far more product than is ever necessary and on the unfortunate occasion, squirt liquid in all directions except where it is aimed.

A dropper avoids all of these problems. Quite simply the necessary product is dropped in the right place and with the use of a wiper in the bottle neck, the dropper pipette is swiped clean, avoiding a messy neck thread.

The pipette doesn't clog up and no wiping of residue product on the spout is necessary, avoiding contamination. Another plus is that the restitution rate from a dropper pack is much higher than from a pump.

Foundation make-up packs can use classic bulb droppers or push button droppers, depending upon whether a pinch or just a single finger push is preferred and if the bulb is aesthetically pleasing as part of the packaging, or better hidden within the confines of the cap.

Virospack offers various bulb materials to ensure product compatibility as well as a number of decoration finishes including custom colour, metallization, metal shell, screen printing on the collar, and hotstamping.