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New cosmetic pack concepts for UNE Natural Beauty

ENFR

The appeal of the 3 packs lies in their single-material creation: Polypropylene offers the benefit of optimizing the recycling rate for packaging. These eco-designed packs are perfectly suited to the natural ingredient based formulations in order to keep the end product’s environmental impact to a minimum. Most of the products have obtained an ecocertification.

A sleek white design with sea-green pad printing reflect the naturalness of the UNE woman. Touches of color enable the consumer to identify the colors on offer.

The range also conceals make-up innovation secrets. Alcan Packaging Beauty has selected three applicators that fulfill precise cosmetic requirements with a guaranteed natural effect:

  • “Sheer Lips” Gloss, an applicator that deposits a thin film for gloss that doesn’t overdo it.
  • Volume Mascara, a flexible fiber brush that feeds the lashes, thickening them as the consumer wants.
  • All in one Mascara, fitted with an APB1 plastic brush, maximizes the lash in all directions, delivering volume, length and curve without bunches and with easy access to the finest lashes in the center and edge of the eye.

UNE Natural Beauty chose Alcan packaging Beauty for its ability to combine eco-design with attractive packaging that perfectly matches the brand’s spirit and manifesto.


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Alcan Packaging Beauty

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Alcan's people draw upon decades of experience and expertise to develop innovative solutions in their segments: Fragrance, Skincare-Personal care and Make-up.