The Bapco Website re-launch

Vivid colours and clean lines are the weapons of choice in Bapco’s new online arsenal, providing new and existing clients alike a powerful interface for satisfying their packaging and related campaign needs.  The main page of the site clearly defines the company’s core value propositions with regard to packaging - safe, easy, unique and light, one of which is bound to appeal to the packaging purchaser.

The sections are easy to navigate, and contain the information required for making an informed choice on how to work with the company best.   Apart from the standard “About Us” and “Products” section (which features a Product Catalogue on the site directly synchronised with WEBpackaging.com’s online and searchable database, providing automatic product updates whenever Bapco makes changes), the site features a prominent “Environment” area, pleasantly devoid of “greenwashing”, that makes direct and unambiguous statements on the company’s commitment to environmental issues.

All in all, the website does exactly what it’s supposed to do:  it provides valuable information on the company and its products without expecting the user to have a PhD in online navigation or the time to drill down through 20 pages before chancing upon what he/she needs to know.