A vibrant and colourful trade fair, Beautyworld Middle East is the largest international trade fair for beauty products, hair, fragrances and wellbeing in the Middle East. The exhibition has grown in stature, from its inception 16 years ago, as the key networking and sourcing platform for the beauty and cosmetic industries. A dynamic trade event, brimming with some of the latest products and services available in the industry it has become a must attend trade fair.

The demand for cosmetics and other beauty related products is on the increase in the Middle East and Africa, further underlining the huge potential that exists for events such as Beautyworld Middle East. With an amazing array of products and services from all over the world, it gives visitors the opportunity to source cutting edge products and services as well as learn about and discuss the latest market trends.

Newly launched for the 2012 edition is the Machinery, Packaging and Raw Materials focus area. A noted increase in interest from trade visitors as well as an increasing number of exhibitors offering such products and services was the inspiration for the new focus area.

As the largest event of its kind in the region, it ensures direct access to over 800 exhibitors from 48 countries with over 18,000 trade visitors.

There is no other related trade exhibition in the Middle East that delivers the same quality and variety of buyers and distributors.