“Established in 1958, Cope Allman Jaycare is dedicated to providing high quality and innovative plastic packaging solutions predominantly for the Pharmaceutical and Healthcare markets.”  That’s the beginning of CAJ’s new website, which offers a clean new look and easy navigation in line with its target markets.

The primary image of the website revolves around CAJ’s selection of the cross as its primary shape.  Used in its logo and subsidiary marketing materials, the shape provides an immediately recognizable link to both the pharmaceutical and medical industries, with the top shown opened to hint at the company’s orientation toward packaging.

In order to ensure packaging purchasers in those industries find what they’re looking for, CAJ has made the new site’s navigation almost completely foolproof.  The home page, apart from featuring a large rotating cross containing a variety of packaging solutions, offers three prominent graphic links specifically for the sectors the company services.  The first two are, of course, “Pharmaceutical” and “Medical”, whereas the third is the catch-all category of “Other Industries”, leaving an open door to those not involved in the first two.

Traditional navigation needs are met via a horizontal nav bar just below the company’s header logo, which also features a rare design concept on websites: a telephone number!  In this day and age, where companies make it as complicated as possible to get in contact with them online, CAJ makes a bold statement by providing users with a way to contact them directly without having to jump through virtual flaming hoops.  Mind you, there IS a contact section available for those that prefer e- or snail-mail, but the fact that one can open up the home page and find a way to contact the company quickly and easily is a welcome change from traditional contact labyrinths.

Another neat feature is the company’s “Processes” section, right beside the “Products” area on the bar.  Now, not only can a prospective client see the range of products and services offered, he can also have a look at HOW the company does what it does, a big help for people that want to ensure they’re
working with professionals and not some fly-by-night operation.  

All in all, the page is incredibly easy to use thanks to its simple, uncluttered interface, light design and clean navigation.