The new Texto line goes where other brushes don't

Cosmogen, a French pioneer in the design and production of cosmetic brushes, accessories and packaging, has released a new line of cosmetic brushes that are as interesting as they are quirky. The new TEXTO line takes the standard brush handle and makes it into a work of art unto itself by offering die cut printed text that's completely configurable by the client.

The new brush is a breakthrough for cosmetic companies, allowing them to personalize a message in a location that thus far has remained fairly neutral. The text can be configured to be horizontal or vertical, in a choice of black or white.

The bristles can be as elaborate or as conservative as a company wishes, in either natural or synthetic fibres, and can even be custom coloured to match existing packaging or to create a brand new concept. Short or long, wide or narrow, TEXTO allows a company to express its creativity!

Founded in 1982 by Gerard Gieux, Cosmogen is a French pioneer in the design and production of cosmetic brushes, accessories and packaging.  The company enjoys an extensive sales network all over Europe and the United States, and ships daily to every continent (except for Antarctica, of course).  Cosmogen has had the opportunity to grow along with some of the world's largest cosmetic firms, such as Armani, Dior, Givenchy, Revlon, L'oreal, Avon, Estee Lauder, YSL, Lancôme, and more.


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Cosmogen is a pioneer in cosmetic packaging production. Cosmogen chose to specialise in make-up and skincare but also to develop its own stock products and customer designs, some of which are patented (e.g. 2006 foundation dispenser brush, 2003 compact with built-in applicator).