April Zangl, founder of April Rain Skin Science, approached & challenged HCT Packaging to propose an exclusive jar design that would not only convey the uniqueness of her new formula Night Rainew, but represent the brand character as well.

The purity and essence of rain, water and moisture were key attributes for the design. HCTCalifornia studied lenticular images of rain drops in order to accurately create a package that would match the brief. The goal was to have the least amount of obvious distractions from the appearance of the rain drop itself.

During the design, April educated HCT about the product and how HydroPeptide® engages the skin. “From there we understood how important it was for the customer to be reminded of how special the product is and that the design of the jar be an iconic representation of the overall brand image,” says Candice Macias, Director.

“It was quickly determined that the jar must be a statement itself,” she adds.

HCT’s Sr. Engineer, Adrian Apodaca quickly encountered challenges of how best to achieve the manufacturability of the jar and maintain the integrity of the design.

“The floating raindrop shape was the cornerstone for all of our design iterations; we wanted, however, to find the right shape for the acrylic outer casing to complement the curvature of the inner packaging,” says Apodaca.

“After many renderings, it was decided that the optimal design for both the aesthetics and manufacturing of the package would be to offset the contours of the inner packaging, having the outer casing hug each curve of the raindrop. This final shape of the outer casing gave minimized refractive distortion of the inner packaging while allowing us the best opportunity to display the distinct figure of the jar.”

The result is a simply designed, suspended rain drop, containing a prestige skin care product that surpasses the amazing look and feel of the jar itself.  The jar is a statement piece to add to every woman’s vanity, where the product effortlessly sustains her youth.

“The challenge of creating this package brought out great solutions from not only our design and engineering team here but our amazing manufacturing team in China,” Apodaca adds.

In the end, these essential parts of the HCTGroup worked to create a package unique to the customer, beautiful in its aesthetics, and teeming in its quality.