Fleur de Santé, a Scandinavian based beauty brand, has teamed with packaging and formulation experts at HCT Packaging in Europe to create an exciting new beauty range.

Fleur de Santé chose from HCT’s Antarctica and Roma stock ranges, two well-built, modular collections that offer a wealth of pan and lid variations.

There are 4 compacts and a lipstick from the Antarctica range and a mascara and lip-gloss from the Roma range. The minimalist design is simple yet classic.

The collaboration flourished as Fleur de Santé searched for a way to repackage and reformulate their line. Their goal in working with HCT was to reposition their existing range to be more luxurious.

“The relationship has been extremely successful, and both parties are very happy with the resulting growth in sales and positive customer feedback”, says Dani King, Project Manager, HCT Europe in the UK.

The ABS vacuum metalized finish delivers a high gloss shine with a signature cool ice blue colouring. The two eye quads feature varying shades of standard and metallic pressed shadows and include a double-ended applicator. The pressed powder compact contains an applicator sponge and the blush compact contains a mini goat-hair brush, all of which have also been manufactured by HCT’s new brush and applicator facility in China.

Moshin Asaria, Sales and Product Development at HCT offers his rationale: “We suggested our most recent powder formulations which deliver high definition creamy but lightweight payoff. The compacts work well because they contain 4 textures and shades of varying pigments allowing the consumer the versatility to create more than one look”.

Fleur de Santé specializes in unique beauty products. They are predominantly sold online as well as through magazines.