Baby, has this been the year for Barbie.

Celebrating her 50th birthday in true Barbie style, Mattel, the icon’s ingenious creator, has opened a six-story, sparkling pink flagship store appointed “House of Barbie,” in Shanghai, China, earlier this year.

If only every girl could celebrate her birthday so fashionably.The flagship store is forthrightly feminine complete with a spa, cafe, design studio, fashion stage, and of course just about every Barbie item imaginable, including some new ones.

Simultaneously launching with the opening of the House of Barbie was the first authentic line of Barbie Cosmetics, fully-serviced by HCT Packaging.

HCT worked with CMM Beauty, the licensee for Barbie in Asia to develop all of the colour cosmetics for the range. The products cover two of the six floors of the massive flagship including the luxurious spa.

Courtney Haley, President HCT Asia division gives her rationale: “Mattel was smart to select Shanghai, a modern & trendy Asian city, to launch the flag ship store for the new branding look of Barbie color cosmetics.  We accepted the challenge of adapting Barbie to the Asian consumer aged 25 to 42.”

This year, HCT has launched 10 glamorous Barbie Cosmetic products  nicknamed “All Dolled Up” including Eye Shadow Singles, Eye Glitter Singles, Eye Shadow Mini Kits, Blush Mini Kits, Concealer Mini Kits, 7-Pack Lip Gloss, a USB Kit, Mascara, Lipstick with charm and a Pressed Powder.

The quintessential spirit of Barbie—her affection for pink and overall glamour, inspired the design element for the range.
Girly, flirty and fun, the range embodies a fuchsia motif and clever product names such as “”Dressed to Impress,” “Glam Up,” and “Dreamy Pink.”

Images of the famed doll and her infinite beauty don the eye shadow, concealer and powder kits.

“We utilize HCT packaging designs that can easily showcase Mattel’s timeless beauty of Barbie artwork including limited edition charms, seasonal packaging and product formulas in order to directly target the Asia collectible culture,” Haley adds.

Currently in development are 12 new projects HCT is scheduled to launch this year for the brand.