Quadpack has consolidated its presence in Italy with the establishment of Quadpack Italy srl and the appointment of an experienced Operations Manager. While already active in the Italian market, the new sourcing and sales office in Milan is the first part of our long-term strategy to enter the colour cosmetics market.

“Italy is known as the ‘Home of colour cosmetics’,” explains Area Sales Manager Giorgio Cassanmagnago. “The Italian market has enormous opportunities for Quadpack. House brands have not yet taken off in this region. We plan to promote this relatively new concept to supermarket chains and other retailers who can benefit from having their very own brand.. We will also work to forge strong relationships with private-label make-up manufacturers. There is a lot of local competition but we expect to prove ourselves to be a reliable and professional supplier.”

Giorgio heads up the five-strong Italian team, which now includes Giuseppe di Bernardo in the newly-created post of Operations Manager. Giuseppe’s impressive track record includes quality and technical experience at leading companies including Procter & Gamble, Beiersdorf and most recently Art Cosmetics.

Quadpack market intelligence indicates that Italy will be one of the fastest-growing regions in Europe over the next two years. We expect the Italian operation to grow to five million Euros within its first year, giving the company as a whole a strategic base with close links to the world’s premium source of colour cosmetics.