Quadpack CEO Tim Eaves reports that the company’s shift in focus announced at the start of this year is paying off.  The decision was made in January to concentrate less on the prestige market to pursue the masstige and mass market segments of the industry, while simultaneously courting global multinational brands with innovative new products.
 
This policy has accounted for a sharp rise in the group’s growth rate. Half-year results just released show a 62.5% increase like-for-like over the same period in 2009.
 
Eaves also attributes this achievement to the Quadpack 80-strong team which has benefited from recent high-profile additions; “I am seeing great teamwork between the international offices, as well as a pro-active attitude to finding the right solution for our clients.”
 
In addition, he sees large brands coming to Quadpack after having unsuccessfully tried to deal directly with Asian suppliers. “Many businesses without experience in sourcing solutions in these territories find that buying “cheap” can often work out expensive.  As an international operation with sourcing offices in Europe and Asia, these companies are realising the added value that Quadpack can bring. Our expertise in this area eventually draws them back to us."

Looking ahead, Eaves points out that the economic crisis is not over yet. “There are still concerns over the exchange rate and we’re not out of the woods, yet.  Still, we are striving to maintain our competitive edge by introducing more innovative products and targeting diverse market areas.  Our masstige campaign is bringing in a lot of business and now we have our sights on make-up and colour cosmetics.  Here at Quadpack, the future is looking good.”