Quadpack recently presented Yonwoo’s latest advances in cosmetics packaging at Cherry Pack 2, L’Oréal’s annual innovation forum, at its headquarters in St Ouen, France. As one of seven hand-picked suppliers, Quadpack was the only supplier to be invited back after the inaugural event in April 2010. 

Quadpack presented a number of Yonwoo packaging innovations to L’Oréal’s top decision-makers over the course of the event.

The event quickly and efficiently introduced L’Oréal’s marketing, R&I, purchasing and senior managers to cutting-edge products from selected international suppliers. Besides strengthening relations with its key suppliers, the event aimed to establish a differentiated offering which would anticipate consumer expectations.

"We felt privileged to be the only the supplier to return to Cherry Pack,” said Quadpack CEO Tim Eaves. “It was a marvellous opportunity to get direct feedback from senior marketing people, as well as purchasing and packaging managers."