A great "can do" attitude towards Rexam at this year’s London International Wine Fair

Rexam had "a good year" at last week’s London International Wine Fair, with stand visits from wine buyers, producers and journalists as well as a host of other interested parties who were all keen to learn about the benefits of wine in a can.  The relaxed and welcoming atmosphere surrounding the stand at the fair this year enticed those intrigued by this new packaging format on to the stand to sample the wine and learn more about the many advantages wine in a can potentially brings.  From wine buyers to student union buyers and festival organisers, it was agreed that wine in a can definitely has a place in the wine market, opening it up to new, younger wine drinkers and those willing to embrace something new.