Power Trip Energy Drink is packed with vitamins and caffeine to deliver extreme energy with a great-tasting unique citrus-flavor.

Targeting consumers young and old looking for a convenient and delicious boost while on the move, Power Trip is one of the first beverages to hit the market packaged in one of the new, distinctive 10.5oz. SLEEK™ Cans from Rexam.

"We're carving our own niche in what is getting to be a very popular beverage category," said Doug Stuart, president, Power Trip Beverages. "This great-tasting beverage has everything it takes to differentiate itself on retail shelves and win in the marketplace: unique taste, powerful energy boost, packaged in a distinctive can. The partner we chose to bring this package to life was Rexam. They were able to deliver this unique 10.5oz. SLEEK™ Can. We're excited about building our brand and growing our business with a great beverage in an exciting new package."

The SLEEK™ package from Rexam offers all the inherent benefits of the aluminum can - guaranteed freshness, superior carbonation retention and shelf-life, quick chilling, distribution and filling economics and the best in recycling. In addition, the new SLEEK™ cans give beverage suppliers the opportunity to establish category definition, enhanced shelf-appeal and consumer loyalty. "From the beginning, we created a strong partnership with the team at Power Trip to truly understand what they wanted to do with their brand and their business," said Harry Barto, president and CEO, Rexam Beverage Can North America. "It's about much more than just delivering a high quality can. We're thinking about what will excite the consumer and how we can help our customers beat the competition. The result is a great looking, innovative package that will stand out on retail shelves."

Power Trip Beverages also worked with Rexam's Graphic Art and Printing Plate Operation in Elk Grove, IL, to set the color and graphic tolerances for perfect reproduction of the Power Trip Energy Drink brand on aluminum cans. Rexam has the only company-owned, integrated graphic art and printing plate operation, complete with a manufacturing pilot line, to set these standards, confidentially with customers, before mass production.

Power Trip Beverages is currently working with more than 23 distributors, wholesalers and retailers nationwide to bring Power Trip Energy Drink to markets across the country. The cans for this drink will be produced at Rexam's Winston-Salem, NC, plant. The 10.5oz SLEEK™ Can is part of the brand-new Rexam SLEEK™ Can family, which also includes 9oz. and 12oz. sizes.