Frederick's of Hollywood selected Rexam to supply the dispensing components for the company's first fragrance line: Frederick's of Hollywood Signature Fragrance.

Rexam supplies a 15-mm Crimpless System Super Low Profile Pump (SLPP70/TCS) with an anodized gold-etched satin collar and actuator sleeve featuring a special bead, which allows the red cap to sit on top of the collar so that it remains exposed with the cap fully in place.

Rexam also supplies a 1.6-ml Sofistic's spray sampler for the Signature Fragrance. The natural-color, mini plastic sampler, printed with the Frederick's of Hollywood logo in gold, is attached to a promotional card that includes a 20% discount coupon for the collection’s Seductive Body Silk Lotion. Rexam supplies a LX500 lotion pump for this 6.7 oz. size personal care product.