Colgate-Palmolive, maker of the USA’s leading liquid hand soap brand -- Softsoapâ -- has further broadened its selection of Airspray-powered foam dispensers with the launch of the manufacturer’s first adult anti-bacterial instant-foam product.

Colgate’s new SKU follow the retail successes of both its Softsoapâ Foam Worksä instant foaming hand soap for children, introduced in 2002, and of Dial Complete anti-bacterial foaming soap.

The new Softsoap-branded foaming anti-bacterial soap is called “Advanced Protection.” This latest introduction by a leading multinational consumer product manufacturer further underscores the growth of the foaming hand soap market in the U.S. and abroad.