Rexam has harnessed every facet of transparency technology to meet fragrance customers’ specific needs for innovative packaging. Rexam now applies its principle of total invisibility to all its pumps. Transparence to enhance Fragrance.

Absolute transparency is a dream come true for fragrance customers. Discretion in dispensing has been at the heart of Rexam’s product development to ensure that the fragrance, only the fragrance, is the centre of attention. Transparency lies at the core of Rexam’s technological innovations and today forms the most comprehensive product offering in this market:

Over the last ten or so years, Rexam has been replacing the traditional metal ball in its pumps with totally neutral and invisible glass balls. The new invisible dip-tube from Rexam, exclusively previewed at the New York Luxe Pack Trade Show in April 2006 represents a new step towards invisibility. The light refraction index properties of this new-age tube make it virtually undetectable when in contact with fragrance. A dip-tube that combines functionality with beauty.
Transparency has been extended to Rexam's full range of pumps: the invisible dip-tube is now available for each and every range of fragrance pump (SP6, SP7, SP8, LPP & SLPP).

• Invisibility satisfies the need of fragrance creators who can now work in an unrestrained space. The neutrality of the Rexam solution gives a free rein to the imagination of pioneers in new perfume trends.
• Invisibility satisfies the need of customer communications: only the product and message are seen by users. Transparency integrates naturally with the customer image to give the advertising message greater impact. Transparency highlights not only the content but also the container.

"The total transparency of dispensing systems is today the dream made real," says Séverine Bourguignat-Chalchat, Rexam’s Fragrance Marketing Manager. “A magic dimension which adds significant beauty to the pure and sophisticated world of fragrance.”