Rexam selected for juicy couture personal care products from Liz Claiborne
The Rexam fragrance pumps that power the successful Juicy Couture women’s EDP have been selected again by the Liz Claiborne Package & Engineering Development team for the brand’s just-out Dirty English Eau de Toilette.
Rexam provided its high-performance; super low profile (SLPP) fragrance pumps, featuring The Crimpless System. Rexam’s SLPP fragrance pumps are renowned for their high-fashion aesthetic and dependable, consistent performance over the life of the product, ensuring a superior end-user experience.
In addition to its sleek, sophisticated profile, the high-performance SLPP is chosen by discerning customers around the world for its excellent pre-compression, which allows subtle and accurate spraying. The Crimpless System? is the most neutral of all attachments and is designed for enhanced filling efficiency.
Released just weeks ago, Juicy Couture Men is making fast inroads on retail shelves, having debuted in the Bloomingdale’s chain. Distribution was quickly extended to upscale department stores, specialty and Juicy Couture retail stores. Juicy Couture, known for its contemporary line of casual apparel and fashion accessories, is one of the retail-based brands in the Liz Claiborne Inc. global portfolio, which also includes Kate Spade, Lucky Brand Jeans and Mexx, as well as department store brands such as Liz Claiborne, Monet, DKNY Jeans Enyce, Mac & Jack/Kensie and Narciso Rodriguez.
Rexam Dispensing Systems
