Sof’n’Cap cream, the new lotion sampler from Rexam that is now available worldwide, is the one mini dispenser with both the deluxe ergonomics to delight consumers and the design flexibility to develop new intra-brand lotion-fragrance travel kit combinations.

New mini-dispenser for fragile skincare formulas: Fully customizable and easily combined with brand fragrances, perfect for travel kit programs.

Created by the world leader in innovative sampler programs, the Sof’n’Cap cream will be exhibited here at Pack Expo 2008, at Rexam booth E-5905.

Sof’n’Cap consists of lotion pump, protective cap and 2ml bottle. It is fully customizable, in terms of decorative elements, for perfect replication of the retail product.

Multiple colors and printing methods are available, including silk screen, hot stamping and metallization. As a result, Sof’n’Cap cream lends itself to prestige applications, as well as to exciting new brand possibilities in the prestige and mass markets.

Powering the elegant mini-dispenser is the Rexam SP543, based upon the worldwide best-selling SP5 pump. Actuation is soft and smooth, befitting with a prestige skincare product.

Gasket-free and crafted with a glass ball, the neutral Sof’n’Cap cream delivers accurate 50ul dosages and is perfect for today’s fragile formulations, such as lotions, serums and foundations.

The pump/cap assembly is delivered fully assembled, and snaps onto the bottle to facilitate easy high-speed filling.

“Here is the perfect mini-dispenser for technical skincare brands that wish to offer consumers an upscale, trial-size package with precision application and flawless visual and tactile appeal,” said Severine Bourguignat-Chalchat, Rexam Personal Care Product Manager – Samplers. “Importantly, Sof’n’Cap is designed for optimal decorative flexibility, in order to evoke the full-size product and match perfectly with brand fragrances in the increasingly popular travel retail market.

“In today’s challenging market environment, with so many new cosmetics being launched, cost-efficient, innovative sampler programs are the way to create the right customer contacts that result in sales success,” she said.