For its Leonard Homme promotional program, the company worked in partnership with Rexam to create an ingenious, multi-element sampler that conveys a sense of playfulness. It is designed to be quickly attached to a mobile phone, backpack, belt or key ring.

Just months after its worldwide debut, the Rexam Sof’Cell sampler has been selected by the renowned Leonard to create excitement for its new men’s fragrance, Leonard Homme.

Rexam is the world leader in sampler programs for fragrances and lotions and its new Sof’Cell is a fun to use, brand-building, mini-dispenser that appeals to younger, fashion-forward product users.

“Rexam’s Sof’Cell is truly special and perfect for the demographic we want to reach for the important launch of Leonard Homme,” said Stephanie Cabon, Leonard Parfums’ marketing officer for new product development. “It is an innovative, impactful marketing tool that will help communicate the youth appeal of our new fragrance.”

The prestigious Leonard, founded in 1958, is renowned for the meticulously designer prints of its selective ready-to-wear and accessories for men and women.

The first element is an opaque flow pack that perfectly recreates Leonard’s iconic Copte print. Inside, an info-card tells the story behind the new fragrance. Finally, the Sof’Cell is fitted with the classically elegant Rexam Sof’n Touch applicator, which dispenses Leonard Homme by capillary action, upon touch to the skin, like a mini roll-on.

“The selection of our new Sof’Cell by a revered company such as Leonard so soon after its worldwide debut at Cosmoprof demonstrates the industry validation of our approach and technology,” said Eric Desmaris, Rexam’s Global Sales Director of Promotional Samplers. “In today’s challenging market environment, with so many new fragrances being launched, cost-efficient, innovative sampler programs are the way to create the right customer contacts that result in sales success.”

Rexam will exhibit their latest innovations at Emballage, stand 6 D58.