Leading international direct sales firm taps Rexam expertise and single-source supplier capabilities, for airless and neutral pump with CleanPoint™ technology…

Oriflame, one of the world’s fastest growing direct sales beauty products companies, has selected Rexam’s airless and neutral Prodigio™ -- lotion dispenser designed with patented CleanPoint™ technology – for its North For Men Total Age Control Cream.

This latest assignment further builds upon the Rexam – Oriflame relationship and underscores the briskly accelerating importance of packaging that imparts high perceived value in the world’s emerging markets.  Oriflame is an industry innovator that launches 900 products annually, sells in 61 countries and derives most of its €1.3 billion in annual sales from eastern Europe and Russia.

With sleek, sculpted styling and high-performance design, Rexam’s Prodigio is a precision-engineered dispenser that provides industry-leading cleanliness, neutrality and end-user appeal.  The Oriflame product was customized with a silver actuator and matching tank.  “Our Prodigio offers true consumer benefits, through elimination of drips, clogs and product contamination,” said Virginie Lemeunier, Product Manager – Lotion, Rexam Personal Care.  “Rexam’s proprietary technology keeps the lotion exit-point neat, clear and free of messy build-up.  It primes and pumps flawlessly, slides back after every actuation, and prevents product return after air or skin contact.”

To ensure the neutrality of this 100 percent recyclable lotion pump, the Prodigio is fitted with polypropylene and polyethylene components. There is no elastomer or metal in contact with the lotion.  Further, the Prodigio is designed to dispense precise dosages of fragile, viscous formulations, such as those used in anti-aging creams, thanks to wider internal channels, and can withstand high-speed atmospheric filling and other processes..

“In terms of form and function, the Prodigio holds great appeal for makers of men’s and women’s products, from mass market to prestige,” Lemeunier said.  “No wonder worldwide usage continues to grow.”