Rexam produces Guerlain's "Kiss Kiss", the "gem" lipstick
Rexam has produced "Kiss Kiss", the new lipstick from Guerlain with all the look of a trophy. Adaptability and customized creation were the watchwords for Rexam in producing the latest gem of a lipstick for Guerlain, "Kiss Kiss".
Rexam produces Guerlain's "Kiss Kiss", the "gem" lipstick
Rexam has produced "Kiss Kiss", the new lipstick from Guerlain with all the look of a trophy. Adaptability and customized creation were the watchwords for Rexam in producing the latest gem of a lipstick for Guerlain, "Kiss Kiss".
"Precious, opulent, sensual and enigmatic" are the words used by Guerlain to describe the new product. It certainly is opulent courtesy of the material used in its manufacture, namely charged ABS to add weight to the object. The solid size also stems from the fact that Rexam produced the base in a single piece. There are several elements of technical sophistication in the new product: 1. Having to work with several different thicknesses, particularly for the logo. 2. Flexible uncapping, an operation made more complex by the use of charged material. 3. Production of the seal plane on the top, which is virtually invisible. The moulds used helped to optimize engraving and give the whole piece shape and relief. Rexam has used its experience in gold metallization and UV varnishing to obtain a perfect match between the colours of the mechanism and the end-colour of product dressing. Last but not least, "Kiss Kiss" features the Rexam Rouge 2000a mechanism, renowned for its excellent performance.
