A successful upscaling operation pulled off by Rexam for the new “Vinyl” gloss by Rimmel. It is all there, from high quality injection to excellence of finishing, enabling Rexam to meet the brand’s request for an elegant, modern and high quality product.

Rimmel wanted to take its “Vinyl” gloss upmarket: it was asking firstly for a gloss bottle with thick and solid walls to create a more qualitative look. Rexam was able to meet this demand by creating an injected two-piece bottle, meaning greater control over thicknesses, especially at the bottom of the bottle, which is thick-walled to give an elegant magnifying glass effect when the bottle is filled. Rexam opted for ultra-sonic welding of the two parts to ensure perfect airtightness for the product.

For the finishing, Rexam had to work on the precision of the silver hot stamped film on the bottle so that it perfectly concealed the weld line and gave the finishing a natural, high quality appearance. Lastly, a clever trick to ensure an invisible injection point, which here was positioned in the middle of the engraving on the top of the cap, Rimmel’s emblematic crown.

Rexam Make Up
Production capabilities and a wide range of expertise have made Rexam Make Up the world leader for packaging in the Beauty industry. The division is the number one name for lipstick cases and number two for make up cases. It also designs mascaras, glosses and jars for skincare products. The technological resources and wide-ranging skills of our sites mean we can offer customers complete and efficient solutions to improve business performance. Rexam Make Up is now the preferred supplier for a large number of top names in the cosmetic field. Their commitment also stretched to innovation focused on the development of new products and services for our customers.