Rexam Beauty unveiling new products from all over the world at Luxe Pack Monaco 2005

At Luxe Pack 2005, Rexam Beauty, one of the leaders in the packaging market for beauty products, will be presenting its new products for the skincare, fragrance and makeup sectors originating from Brazil, China, Indonesia, France and the United States.

Rexam Beauty unveiling new products from all over the world at Luxe Pack Monaco 2005

At Luxe Pack 2005, Rexam Beauty, one of the leaders in the packaging market for beauty products, will be presenting its new products for the skincare, fragrance and makeup sectors originating from Brazil, China, Indonesia, France and the United States.

Star products from the world of Rexam Beauty operations Rexam Beauty's international teams have been supporting recent, major and landmark product launches for the packaging and beauty industries. For the Year of Brazil, Rexam Beauty has been celebrating mother nature with a number of ranges: "Due" fragrance, "Aquarela" makeup and "Monaco" bodycare from Brazil for Natura, one of the country's leading names in cosmetics. Natura has made a clear commitment to market products that respect the environment. Taking up the challenge and respecting the sustainable development philosophy of its Brazilian customer, Rexam Beauty, via its local operation, has: - Developed packaging which contains 40% to 60% of natural components for outstanding fragrance and makeup lines. Rexam Beauty has promoted special technology to allow the use of wood/plastic composite (WPC) in the injection molding of the base for "Aquarela" lipstick and the closure for "Due". The container successfully combines stylish good-looks with Natura's commitment to the environment. - Integrated Natura's request for a refillable, reusable and recyclable deodorant using smaller amounts of raw material and producing as little waste as possible for end-users. Rexam Beauty's comprehensive expertise in dispensing systems, injection, trim and assembly reached out to engineering teams in France, American pump technology and Brazilian production units. Working for Natura, Rexam Beauty provided a full solution for a modern, environmentally-friendly and efficient product at a competitive cost. >From Asia, cases, jars, lipsticks and closures made by Rexam Beauty in China and Indonesia are now being marketed both internationally and locally across the whole sales circuit, from mass-market to selective retail channels. In Europe, Rexam Beauty is breaking new ground for upscale products that utilize the brand's cutting-edge technologies for new creativity in the world of beauty; a gem lipstick, a new application routine for perfume and the dressing of pump dip tubes for men's fragrance. Born in the USA: Recent products from stars in the worlds of pop and fashion are blockbusters. For Britney Spears, Paris Hilton and Calvin Klein, Rexam Beauty supplies dispensing systems and supports new product launches with spray samples developed to match each brand image. For the latest launches by Revlon, Rexam Beauty proposed a very extensive range of makeup cases for the eyes and face. As for mini-products, the world leader continues to pioneer the market and this year is proposing: - a new spray routine with the "Sof'Twist" fragrance miniature. First you twist and then the spray emerges; after that you can change perfume as and when you like with this refillable fun miniature; - a growing range of samples. The classics - SofiluxR and Sofistics - have been supplemented by the totally new Mini-Mist, a range entry spray sample, and Sof'n'Touch, a gem of technology which for the first time delivers fragrance by simply caressing the skin. For fifteen years, more than five billion of these miniatures have successfully supported launch operations and promotions for brands of perfume and skincare worldwide. According to Thierry Lucereau, the Managing Director of Rexam Beauty, "our portfolio on show at Luxe Pack 2005 covers the skincare, makeup and fragrance markets by way of new products from the three worldwide product lines of Cosmetic Closures, Dispensing Systems and Makeup. Today, the ability to respond with a global product offering is a key asset to meet the needs of our customers. Sharing our local savvy plus a global vision of the world of packaging and cosmetics constitute unique added-value with which to anticipate the change and movements in our markets."