Rexam’s new ranges of stock make up lines

The debut of 10 stock lines represents one of the industry’s deepest, widest and most appealing ranges. Whether the product is sporty or chic, fun or glamorous, the Rexam stock make up range offers a feature-rich and fashion forward packaging solution.

10 lines, fully customizable, supported globally…

The newly configured stock range of Rexam products offers customers in the prestige, mid-priced and mass market arenas unparalleled levels of sophistication, design flexibility, worldwide field support and cost-efficiency.

“In make up packaging, appearance and differentiation are critical to product success,” said Pauline Uhlen, Rexam Personal Care Product Manager – make up. For example, the new stock product line-up includes compacts, lipsticks, pansticks and mascaras in silver (Sense and Simplicity, Metallic), black (Allure, Advanced, Make Up Artist), red (Pop Circle), white (Sporty), black and gold (Star Struck), silver and clear (Crystal Clear) and gold and clear (Absolute Glamourous). “As worldwide leader in lipsticks and a leader in make up cases, our expertise in surface treatments and decoration means complete stock ranges easily customized for many looks.”

“Our technological capability enables us to create a variety of looks, for every brand positioning, in every market range,” said Uhlen. “In addition to our decorative technologies, Rexam is renowned for advances in packaging materials,” she added.

According to Uhlen, decorative technologies include such processes as anodization, metallization, lacquering, heat transfer, silk-screening, hot stamping and laser engraving.