Rexam has developed an innovative stainless steel cylinder to encase the traditional spray dip tube in the new ‘Dior Homme’ fragrance package from Christian Dior.

For the first time, metal is immersed into a fragrance without harming the coloring or the olfactory composition of the formula. To enhance its fashionable appearance even more, the steel tube ‘concealer’ is elegantly engraved with the Dior name around the circumference of the cylinder’s base.

An integral part of the stainless steel cylinder is the exterior metal collar that also sports an engraving of the luxury brand’s name. The whole steel assembly hides Rexam’s elastomer-free and transparent SP8 pump attached to the bottle through The Crimpless System®. The entire kit is supplied pre-assembled to the customer to boost and streamline productivity on packing and filling lines.

“This creation for Christian Dior meets chemical, industrial, technical, style and quality requirements to produce something completely new in the fragrance market,” said Eric Desmaris, Marketing Manager. “The unique design is the end-product of synergies between Rexam Group units working around the world. The metal dip tube is produced by Rexam China; the SP8 pump and final assembly are made in Rexam Dispensing Systems, France.”