Rexam Beverage Can has been chosen by ROK Natural Energy to supply FUSION bottles for their natural energy drink range.   The aluminium bottles will help ROK to target a wider group of consumers and allow them to make a real impact in the energy drink market.

The 330ml FUSION bottles will be produced by Rexam at its Epjovice plant in the Czech Republic and will give ROK Natural Energy drinks a sleek new look.  The drink, previously sold in standard 250ml cans, now has a unique and eye catching packaging format to allow it to really stand out amongst its competitors.

Bruce Renny of ROK Natural Energy Drink, explained why they chose FUSION bottle, “The consumer trial that we ran in 2010 proved we had the beverage and the brand right, but we needed a packaging option that was going to represent the premium product inside.  Rexam’s FUSION bottle provides the elegance and impact that the product deserves.”

The energy drink, made from 100% natural ingredients and aimed at 25 to 45 year olds, was launched in 2009 by US billionaire businessman John Paul DeJoria, co-founder of Paul Mitchell hair care.  John and the team at ROK wanted to create an energy drink that appealed to more a sophisticated palate and had noticeable health benefits for the consumer.

ROK Natural Energy drink in FUSION bottles will be available in the market from February 2011 in top end restaurant and bars, as well as hair salons where it will be offered as a lunchtime beverage. 

In 2010 ROK began an ongoing sponsorship deal with the Jendens polo team, based at Knepp Castle Polo Club, with the brand logo proudly displayed on the team’s kit.  The sponsorship will continue throughout 2011, with ROK promoting the drink at matches and events across the UK.

Gary Aslam from Rexam Beverage Can commented on the partnership with ROK; “It has been great working with the team at ROK to develop the FUSION bottles, not only do the bottles look great, but they really do represent the great drink inside.”

Throughout 2011 ROK will introduce new ROK Natural Energy products, including ROK Natural Energy Light and ROK Natural Energy Light with Antioxidants, all in Rexam’s unique FUSION bottles.