New Rexam EZi Foamer chosen by mass merchandiser giants

New retail programs by two of the world’s most innovative and powerful mass retailing giants will result in cleaner kids throughout the U.S. starting this holiday season, with the launch of licensed bath-time body wash products powered by the Rexam-made EZi squeeze-operated foamer – the newest platform in mechanical foam dispensers. 

The fun-to-use EZi is the “engine” for boys- and girls-themed foaming body soaps created by Cosrich Group, Inc. for sale in the nation’s largest, most demanding and innovative retailers, including Wal-Mart and Target.  The development of the multi-SKU packs, on store shelves throughout the U.S., demonstrates the widespread consumer appeal of the EZi and – for retailers – Rexam’s prowess in the innovation and manufacture of mechanical foam dispensers.

“We make personal care for kids more fun,” said Kitty Nipar, Purchasing Director, Cosrich Group, Inc.  “To heighten its appeal to children, we are positioning these licensed products – such as those for Batman and Strawberry Shortcake -- as ‘bath graffiti sets’ that let kids ‘write’ on the shower tiles with the soap.  With the EZi, we’ve developed a program that has great appeal for the world’s most demanding retailers because of their shelf appeal.

“Plus,” she said, “we know that – because the dispenser is made by Rexam – it’s a quality product.” The Rexam EZi mechanical squeeze-foamer is computer engineered for no-drip, water-resistant, one-hand operation, perfect for use by kids.  Just one squeeze creates perfect, creamy foaming soap that cleans thoroughly and rinses quickly, without propellants.  It is an appealing new dispensing choice for makers of body washes, shampoos and soaps for adults and children – and complements our industry-leading range of finger-pump activated foamers.

“The gentle, yet thorough, cleansing action created by our patented pumps is appreciated by consumers around the world,” said Casper Kleiman, Product Manager – Foam, Rexam Personal Care Division. “Our one-touch, mechanical foamers deliver product easily and effectively, require less water for lathering and rinsing and are engineered to be compatible with the industry’s newest and most demanding formulations.  And,” he said, “even toddlers can wash themselves with foam. Our foamers are fun to use, and consumers – of all ages – love them.”

Rexam has the world’s widest and deepest range of instant foam dispensing solutions, suitable for every conceivable application.  More than one billion Rexam foamers have been sold worldwide.  Each and every foamer shipped is guaranteed to operate with flawless precision, for the life of the product.