Rexam’s one-stop packaging solution and decoration expertise behind Dior launch

Building on a long supplier-customer relationship, Rexam handles manufacture, assembly and decoration of all elements in-house, in its Simandre, Le Treport and Annecy facilities and ships the primary components to the customer, together, ready for high speed filling.

Powering the standout package is Rexam’s smooth-operating SP34 pump (Le Treport), which is designed to ensure optimal flow rates for high viscosity formulations, in atmospheric or airless versions.
 
The two-piece bottle and embossed Dior cap are created in Rexam’s Simandre Center of Excellence.  Here, Rexam offers cutting edge expertise in injection, surface treatment and decoration. 

Vacuum metallization of the inner bottle, cap and collar ensure a look befitting a brand of this stature, as does the hot stamping and tampo printing needed to create the lettering for the elegant PMMA outer bottle.  In addition, the package appeal is heightened by use of Rexam’s breakthrough new surface treatment -- Illusion inner lacquering – used most recently for Dior Addict Lip Color, the latest Dior Addict lipstick.  Illusion allows brand owners to create deep, rich opaque, metalized or transparent colors, as well as laser decoration, on even deep and narrow internal product surfaces.  Based upon a traditional lacquering process, perfectly applied and cured at high heat, Illusion can be used for such products as thick-walled lipsticks, caps and bottles and on beauty product materials such as PMMA, ABS and SAN. 

“Our global, one-stop supplier capability helps make critical international launches such as this one possible,” said Virginie Lemeunier, Product Manager – Lotion, Rexam Personal Care.  “Prestige brands such as Dior continue to raise the standards, in terms of product design excellence, and our technical capability, design experience on the most challenging projects and global sales and service support help such iconic makers communicate their brand essence to the world’s most discerning consumers.”