Rexam Fusion bottle wins top prize in LSA Innovation Award

The new Chamane natural energy drink, packaged in Rexam Beverage Can’s Fusion bottle, recently won an award at France’s prestigious LSA Innovation Awards 2011 hosted in Paris. The event rewards industry professionals for innovative products and concepts.

The new drink won the top prize in the ‘alcohol free beverages’ category. Rexam worked closely with Deveurop SAS to develop the Fusion bottle for their new Chamane natural energy drink and help it really stand out from its competitors in the energy drinks market. 

Composed from 100% natural ingredients, Chamane is targeted at working adults who want a natural alternative to traditional energy drinks. Deveurop SAS chose to package Chamane in Rexam’s 250ml Fusion bottle, with a ROPP closure, to represent and enhance the health benefits and qualities of the drink.

Rexam’s Fusion bottle is a breakthrough innovation in the market and uses drawn wall and ironed technology to create a lightweight and sophisticated aluminium bottle that keeps the drink inside fresh and chills faster than other packaging - offering faster ultimate refreshment for the consumer.

The bottle is 100% recyclable and infinitely so with no loss of quality, embodying Chamane’s vision of natural energy and its commitment to a healthier planet.

Stéphane Lacourt, CEO and Founder of Deveurop SAS, said: “The Fusion bottle perfectly complements the Chamane drink and the LSA Innovation Awards judges saw it as a key component of our winning product. Rexam’s unique graphic design and printing techniques allowed to us to have fun with the packaging and really put Chamane in a different league from other energy drinks.

The Fusion bottle has enabled us to position our new product on the market as a premium, high quality energy drink, which has resulted in a great number of impulse buys and a high level of repeat purchases.  We have found the ROPP closure option to be a particular asset to our product as this ensures the bottle is safe for the consumer to open, with the added benefit of being resealable”.

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Rexam is a leading global consumer packaging group and a leading global beverage can maker. The company serves a number of markets including the beverage and health care markets.