Stand up pouches and zipper pouches have become the dominant packaging style in flexible packaging as they are more rigid than others. They are very popular in the US and Europe and are quickly becoming part of mainstream packaging. 

These pouches are becoming the primary packaging solution for the future as they have benefits such as easy carrying, material savings, the possibility of repeated use, preserving foods perfectly, and a large surface for branding.

Common applications may include pet food, bird seed, confectionary items, vegetarian food, sweets, cookies, coffee, milk powder, snacks, etc.