PACKstory: The Three Pillars of Excellent Packaging Design
Most consumers don't communicate their dissatisfaction with a product's packaging because they're busy worrying about mortgages, picking up their kids after school, getting ahead at work, and other more important issues. However, good packaging is one of the primary reasons a consumer will choose to purchase a product a second time - if the packaging is easy to open, perceived to be durable and sturdy, and easy to control the product pour, they’ll be far more satisfied with the overall consumer experience.
So, if one of the aims of package design is to create this positive experience for the consumer, are there common characteristics that can be found in some of the industry’s most successful packaging concepts?
Weatherchem believes so. As the company works with dozens of companies using packaging to boost shelf impact and consumer convenience, Weatherchem sees the best designs revolving around three pillars of excellent packaging design: User Convenience, Safety, and Shelf Impact.
Nothing is more convenient than a product that simply does what it should, and Weatherchem's wide array of dispensing closures ensures both liquids and solids pour smoothly, food is kept fresh long after the container has been opened, and products are easy to open, close and dispense by consumers both young and old.
In terms of security, all of Weatherchem’s closures bear in mind the needs of a wide range of consumers. Integrated liners, overwraps and Weatherchem’s “audible snap” are all techniques used to preserve freshness and provide tamper-resistance reassurance. The trick is to keep the closure simple and functional while ensuring safe, repeated usage.
Last and certainly not least is the package’s shelf impact, the ultimate objective of every consumer good marketer. A dispensing closure must play an important role in boosting package appeal, and should be designed to be sleek, elegant, eye-catching and even include custom colors or logos, ensuring it stands apart and gets noticed.
Always bearing in mind these three pillars of excellent packaging design (convenience, safety, and shelf impact), Weatherchem strives to innovate within its self-imposed and very high quality level of design and implementation…