A private label or store brand encompasses all merchandise sold under a retail store’s own product line. Today, private label is no longer the plain stepsister of brand offerings. PLMA’s 2009 Private Label Yearbook reported that private label sales in the United States jumped by more than 10% in 2008, hitting a record high of $83.3 Billion – particularly impressive given the onset of the recession last year. This leaves private label brands with a substantial 22% share of the market for consumer packaged goods.

Private Label brands do not focus on major advertising campaigns like national brands, so packaging is the primary way for retailers to attract consumers at the store shelf. It is vital to communicating the private label brand message. Weatherchem Corporation is an innovative manufacturer and marketer of convenient plastic dispensing closures and controlled access packaging. As the creators of the original Flapper® dispensing closure, Weatherchem now offers one of the industry's most innovative closure product lines. Whether designing or selecting packaging for a new product or revamping the design of an existing product, Weatherchem has the closures that consumers love and will make your product standout on the store shelf.

Visit booth 1654 at the PLMA show to see Weatherchem’s latest packaging innovations! From the 15th to the 17th of November 2009.