New Nivea packaging for the body care market

Weener and Beiersdorf worked closely together to develop a series of closures for a new Nivea range of body care products. As a result of the teamwork, a sophisticated design was achieved in order to emphasize the beauty and high-quality aspects of the Nivea body care product range.

The flip-top PP closure for this project comes in three different sizes and nine special shade colours. The new packaging design offers a more emotional dimension and at the same time provides consumers with functionality and clear product recognition. Nivea address consumers’ needs through a comprehensive variety of body care products, from the “Rich Caring Milk” to the “Soft Milk”, “Moisturizing” and “Sensitive” lotions including the newly launched “Happy Time”.

Differentiation and clear benefits are achieved through the use of colour codes enhancing the aesthetics of the new pack shape.

Weener Plastic has a consistently high reputation in the design and development of sophisticated new products in collaboration with the customer. They design and build all tools in house and can then produce the articles worldwide though Weener’s global production platform at the highest quality standards. This is what they call Weener’s One-Stop Service.

In choosing a supplier, it is of the utmost importance to the customer that the whole supply chain is fully integrated. From the first sketch to the fully finished end-product, Weener offers a truly global service.