World Wide Packaging’s Baked Powder Collection combines the latest pressed powder with baked technology, for rich, long-lasting powder that has an exceptionally soft feel and can be used either wet or dry.

The products in the collection include eye shadow, blush and powder foundation. WWP is bringing fresh ideas to powders, creating new formulations or enhancing existing ones with exclusive botanical and mineral complexes for increased product benefits.

This collection showcases WWP’s expanded capabilities for color cosmetics which include a new product development team and an enhanced state-of-the-art filling and packaging facility featuring several new machines and a full laboratory designed specifically for formulation and filling services. Betti Ann Catino, World Wide Packaging’s Director of Product Development, works closely with WWP’s team of chemists, QA/QC specialists, designers and engineers to develop new designs, colors, textures, formulas and other cosmetic filling innovations.