The success of Heinz Tomato Ketchup, Salad Cream and BBQ Sauce products in headstand packs with silicone valves has lead brand owner, H. J. Heinz to launch H.P. Brown Sauce in a headstand version with a with a new standard 55mm valve dispensing closure from Zeller Plastik U.K.

The headstand presentation ensures excellent valve performance because the sauce is always ready to dispense.

Zeller already supplies 31mm and 38mm standard flip top dispensing closures as well as 55mm and 63mm custom valve dispensing closures to Heinz for its ketchups and sauces range, so was the natural choice for this new H.P. packaging presentation launch.