The angular shape and shallow depth of the Avon tube gives the product a lean, 'clinical' appeal, which is consistent with the product's image. But the cap of the tube is what makes it truly extraordinary. One of the most complex caps ever commercially produced, the application of metal over the polyprophelyne shell of the cap alone, required a total of 14 different machine processes.

In accordance with Avon's vision that it be a push/pull cap, World Wide Packaging designed a flexible pintel that squeezes into the tube's orifice, creating an especially tight seal when the cap is on. This is just one example of how far World Wide will go to fulfill customer's requirements and surpass their expectations to create packaging that is eye-catching, innovative, and ultimately, award-winning.