| Rexam Make up |
Signature, the new Estée Lauder lipstick designed by Tom Ford is one of the brand’s grand classics, now restyled for even greater chic and elegance. It is distinctive in that the case is all metal enhanced with very fine flutes. Rexam was the perfect partner with the know-how to combine the different very high technology skills required for working on metal.A new-look design for even greater chic and elegance:
This historical lipstick from Estée Lauder was famous for its all-metal brass design with flutes from top to bottom. Signature, the new modern version, is also in gold-coloured brass, a material that gives a high quality feel and look owing to its cold touch and sensation of weight.
What this new restyled version has in addition is the even greater refinement of its line thanks to even finer flutes which convey chic and elegance. A chic that sets out to reflect the brand’s new identity with Tom Ford.
Rexam’s unique know-how when working with metal on a complete product:
The full depth and scope of technology working with metal went into this 100% brass lipstick case, which once again strikingly demonstrates Rexam’s know-how for all metal-related operations: metal forming, polishing and assembly.
This is true for:
- the complexity involved in forming this piece, owing to it depth, and in crafting extremely fine and even flutes;
- high-precision polishing to perfectly “stretch” the flutes without the slightest hint of unevenness (for each and every flute);
- extremely high quality assembly to perfectly align the flutes on the cap with those on the base and ferrule. Plus perfect mastery of friction stress between plastic and metal parts for a perfectly supple closure system with a gentle click. The two components smoothly slot together in a consistently smooth and regular movement.
Finally, very upmarket finishing with the high-precision and subtle engraving of the logo on the top of the cap, particularly hard to achieve owing to the dual smooth and pebbly effects.
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